Course Schedule

Start > Leuphana Bachelor (B.A./B.Eng./B.Sc./LL.B.) -> Major International Business Administration & Entrepreneurship -> Management and Entrepreneurship in the Digital Age

Lehrveranstaltungen

M&E in Digital Age: Digital-Sustainable Business Models and Platform Economics (Seminar)

Dozent/in: Stefanie Habersang

Termin:
 14-täglich | Donnerstag | 08:15 - 11:45 | 14.10.2024 - 31.01.2025 | C 14.102 b Seminarraum

Inhalt: This seminar is a theory-based, yet interactive course designed to equip students with the knowledge and skills to develop a sustainable platform-based business model. Drawing from the key insights from the books "The Platform Business Navigator" and "Sustainable Business Model Design" this course offers a hands-on approach to understanding and creating value in the digital economy. Over the span of six double sessions, students will explore opportunities for sustainable value creation, platform design, monetization, scaling, and managing digital platforms. In this class, students will also actively engage with AI models such as ChatGPT to support the ideation and creativity process in building a platform business model. Together, we will critically assess and discuss the use of AI for building a sustainable platform business model. In line with our engagement in the PRME initative, this course draws on the I5 Playbook (https://www.i5playbook.org). Business leaders are undeniably one of the most important agents to create sustainable positive development for the world. In the wake of a global pandemic, rising inequalities and environmental disasters, it has become increasingly clear that leaders with a holistic skillset are in scarce supply. These humanitarian catastrophes have surfaced ‘wicked problems’ where no predefined methods exist to solve these transnational challenges and where the call for novel innovative solutions, and ‘minds-on/hands-on’ multi-disciplinary approaches are critically in demand. Today, there is an urgent need for world leaders who can leverage interconnected, dynamic and holistic skills to tackle the global challenges society faces. Therefore, this course implements the I5 principles: 1. Make learning Meaningful 2. Facilitate Active Engagement 3. Design for Iteration 4. Develop supportive Social Interaction 5. Foster Joy and Well-being

M&E in Digital Age: Generative AI and Marketing (Seminar)

Dozent/in: Monika Imschloß

Termin:
 wöchentlich | Dienstag | 18:15 - 19:45 | 14.10.2024 - 31.01.2025 | C 6.026 Seminarraum

Inhalt: This course explores the transformative impact of generative AI on marketing strategies, value creation, and consumer behavior. As businesses increasingly leverage AI, understanding the integration of generative AI in marketing becomes essential for future leaders and entrepreneurs. Students will gain insights into how generative AI is revolutionizing various aspects of marketing, including content creation, customer engagement, personalization, and market research. Through academic papers, hands-on projects, and industry examples, students will learn how generative AI is transforming marketing.

M&E in Digital Age: Information Systems - Theory & Practice (Vorlesung/Übung)

Dozent/in: Paul Drews, Britta Werksnis

Termin:
 wöchentlich | Donnerstag | 10:15 - 11:45 | 14.10.2024 - 31.01.2025 | C 6.316 Seminarraum
14-täglich | Donnerstag | 12:15 - 13:45 | 14.10.2024 - 31.01.2025 | C 6.316 Seminarraum

Inhalt: This module covers basic topics of management information systems, including selected topics of the following list: - Information Systems in Global Business Today / Digital Transformation - Global E-Business and Collaboration - Information Systems, Organization, and Strategy - Ethical and Social Issues in Information Systems - IT Infrastructure and Emerging Technologies - Foundations of Business Intelligence: Databases and Information Management - Telecommunications, the Internet, and Wireless Technology - Securing Information Systems - Acheiving Operational Excellence and Customer Intimacy: Enterprise Applications - E-Commerce: Digital Markets, Digital Goods - Managing Knowledge - Enhancing Decision Making - Building Information Systems - Managing Projects - Managing Global Systems Exercise: In the exercise, you will conceptualize and design a serious game. The game should support people in understanding how to conduct the digital transformation of organizations in a responsible way.

M&E in Digital Age: Transnational Entrepreneurship in the Digital Era - Rudo Femuko (Seminar)

Dozent/in: Hannah , N. N.

Termin:
 wöchentlich | Donnerstag | 10:15 - 11:45 | 07.11.2024 - 31.01.2025 | C 5.124 Seminarraum
wöchentlich | Donnerstag | 12:15 - 13:45 | 07.11.2024 - 21.11.2024 | C 5.124 Seminarraum