Vorlesungsverzeichnis

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Veranstaltungen von M.Sc. Svenja Rehwinkel

Lehrveranstaltungen

Developing entrepreneurial solutions in the context of HEYHO (Seminar)

Dozent/in: Steffen Farny, Svenja Rehwinkel

Inhalt: Join us for an engaging seminar that explores the exciting world of social enterprises and hybrid organizations. In order to address pressing social and environmental challenges, hybrid organizations combine the best of both for-profit and non-profit models and integrate market-driven and mission-focused practices, beliefs, and rationale (Haigh & Hoffman, 2014; Battilana & Dorado, 2010; Smallbone, Evans, Ekanem, & Butters, 2001). Let’s take HEYHO as an example: In their muesli factory in Lüneburg, HEYHO hand-roasts granola varieties using organic ingredients. What makes HEYHO special are the people who work for them: HEYHO was founded because they believe in a better and more socially responsible economy and society. That's why they create real job opportunities for people whose life paths haven't always been straightforward (e.g. referring to experiences made with former incarceration or homelessness, disability, mental health and discrimination). Increasingly, there is an expectation that ALL organizations should have a positive social impact, addressing societal challenges and contributing to the common good - which can be quite the balancing act, for example, between social impact and financial stability. It is time that we learn from hybrid organizations that take on this balancing act successfully. Through engaging case studies and practical insights, we will first derive learnings from hybrid organizations. Second, we will translate them into (small) innovative trainings. These trainings aim at enabling individuals to apply these learnings in their organizations in meaningful ways.

Designing for Future Impact: End-User Integration, Innovation and Entrepreneurship (Seminar)

Dozent/in: Steffen Farny, Svenja Rehwinkel

Inhalt: Typically, end users or “consumers” are perceived as adopters of sustainable products and services, developed by companies. Thus, a lot of attention is paid to the (non-) diffusion of sustainable products and services. From this perspective end users are seen as – more or less – passive recipients of sustainable products and services. However, recent innovation and entrepreneurship research shows that end users can play an important role in (co-) innovating novel sustainable products, services, and systems. In this course, we will explore (a) how end users are integrated in the process of sustainability innovations driven by companies (“user integration”), (b) how end users innovative for themselves, and eventually form enterprises to capture value from their sustainability innovations (“user innovation and entrepreneurship”). The course module invites students to experience principles of design thinking and challenge-based education. This means that the format of the course deviates from the standard lecturer-centric approach and instead adopts a student-centric approach.