Prof. Dr. Martin Lohmann
Vita
- since April 2022 retired
- Since 2001: Professor in Lueneburg
- Since 1991: Director of NIT, Kiel
- 2010–2012: Visiting Professor at the Vienna University of Economics (Austria)
- 1982–2005: Lecturer at the universities of e.g. Innsbruck (Austria), Berlin (Germany), Östersund (Sweden), and Kiel (Germany) and at the German universities of applied sciences of Würzburg/Schweinfurt, Bremen and Heide.
- 1984-1991: Research director at the Studienkreis für Tourismus (study group of tourism) in Starnberg; Germany
- 1986 doctoral thesis on stress and recreation.
- 1981-1984, Assistant researcher in experimental and applied psychology at the University of Würzburg (Germany)
Teaching
- Methods of Consumer Research
- Consumer Behaviour in Tourism
- Advertising Psychology
Research Interests
The focus of Martin Lohmann’s work is on consumer behaviour in tourism and market research. Topics include Psychological effects of leisure and travel; Impact research (e. g. consumer reaction to terrorism); Trend analysis etc. One of his most prominent applied research projects is an annual survey on the travel behaviour and travel related attitudes and preferences of German tourists (www.reiseanalyse.de) measuring the German tourism demand since 1970.
Projects
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The online destination experience before travel: an analysis of experience components, triggers, and impacts on destination websites
Anne Gerlind Köchling (Project manager, academic) , Martin Lohmann (Coordination)
→Project: Dissertation project
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Self-interpretation and self-representation of tourists and the resonance of the social environment: Prestige-effects of holiday travel.
Friedericke Kuhn (Project manager, academic) , Martin Lohmann (Project staff)
→Project: Dissertation project
Publications
Books and anthologies
- Reiseanalyse Trendstudie 2030 - Urlaubsnachfrage im Quellmarkt Deutschland.
Martin Lohmann (Author) , Nadine Yarar (Author) , Ulf Sonntag (Author) , Dirk Schmücker (Author) , 2020 Kiel , 148 p.Research output: Books and anthologies › Book › Research
- German Holiday Travel 2025: Development of holiday travel demand in the German source market
Martin Lohmann (Author) , Dirk Schmücker (Author) , Ulf Sonntag (Author) , 2014 Kiel , 160 p.Research output: Books and anthologies › Collected editions and anthologies › Research
Journal contributions
- Personal prestige through travel? Developing and testing the personal prestige inventory in a tourism context
Friedericke Kuhn (Author) , Martin Lohmann (Author) , Florian Kock (Author) , 08.02.2023 , in: Consumer Behavior in Tourism and Hospitality, 18, 1 , p. 1-16 , 16 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Assessing pre-travel online destination experience values of destination websites: scale development and validation
Martin Lohmann (Author) , Anne Köchling (Author) , 07.12.2022 , in: Information Technology and Tourism, 24, 4 , p. 457-484 , 28 p.Research output: Journal contributions › Journal articles › Research › peer-review
- The impact of the SARS-CoV-2 pandemic on tourists’ personal prestige – an experimental study
Friedericke Kuhn (Author) , Martin Lohmann (Author) , Florian Kock (Author) , 01.07.2022 , in: International Journal of Culture, Tourism, and Hospitality Research, 16, 1 , p. 238-258 , 21 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Senior*innen im Tourismus:: Wie man reist, wenn man älter ist
Martin Lohmann (Author) , 01.06.2021 , in: Medien & Altern : Zeitschrift für Forschung und Praxis, 8, 18 , p. 8-21 , 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Food Tourists' Travel Behavior and Well-Being Effects
Martin Lohmann (Author) , Antonia Femers (Author) , 01.12.2018 , in: Journal of Gastronomy and Tourism, 3, 3 , p. 203-216 , 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
Contributions to collected editions/anthologies
- Erholung
Martin Lohmann (Author) , 01.01.2021 Berlin , p. 289-292 , 4 p.Research output: Contributions to collected editions/anthologies › Articles for encyclopedia › Research
- Reiseanalyse
Martin Lohmann (Author) , 01.01.2021 Berlin , p. 769-770 , 2 p.Research output: Contributions to collected editions/anthologies › Articles for encyclopedia › Research
- Reiseentscheidung
Martin Lohmann (Author) , Friedericke Kuhn (Author) , 01.01.2021 Berlin , p. 773-777 , 5 p.Research output: Contributions to collected editions/anthologies › Articles for encyclopedia › Research
- Machen Urlaubsreisen glücklich?
Martin Lohmann (Author) , 01.01.2019 Berlin , p. 15-29 , 15 p.Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Research › peer-review
- Die Austauschbarkeit von Alpenzielen –Wettbewerbssituation auf dem deutschen Markt aus der Nachfrageperspektive
Martin Lohmann (Author) , Philipp Wagner (Author) , 01.01.2018 Berlin , p. 73-88 , 16 p.Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Research
Activities
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Kultururlaub: Nachfrageanalyse auf Basis der RA
Astrid Evers (Reviewer) , Martin Lohmann (Reviewer) , Karen Winkler (Reviewer)
Activity: Academic Consultant › Research
-
Urlaubsreisen von Kindern und Jugendlichen: Studie auf Basis der Reiseanalyse (RA) 2009
Bente Grimm (Reviewer) , Katja Dähn-Wollenberg (Reviewer) , Martin Lohmann (Reviewer) , Karen Winkler (Reviewer)
Activity: Academic Consultant › Research
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Urlaubsreisetrends 2020: Die RA Trendstudie - Entwicklung der touristischen Nachfrage der Deutschen
Martin Lohmann (Reviewer) , Peter Aderhold (Reviewer)
Activity: Academic Consultant › Transfer
-
Urlaubmotive der Deutschen
Martin Lohmann (Reviewer) , Astrid Evers (Reviewer)
Activity: Academic Consultant › Transfer
-
Klimaschutz und Reiseverhalten
Martin Lohmann (Reviewer) , Wolfgang Günther (Reviewer)
Activity: Academic Consultant › Transfer
Press / Media
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Ferien in Coronazeiten Chancen für den Bauernhofurlaub?
1 Media contributionPress/Media: Press/Media
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Germany: Travel Lust instead of Corona Frust.
1 Media contributionPress/Media: Press/Media
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Müritz statt Malle / Urlaub 2021: Trotz Corona ist die Reiselust ungebrochen
Interviewed oncePress/Media: Press/Media
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On to Germany
Interviewed oncePress/Media: Press/Media
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How Corona will change travel
Interviewed oncePress/Media: Press/Media