Vita

  • since April 2022 retired
  • Since 2001: Professor in Lueneburg
  • Since 1991: Director of NIT, Kiel
  • 2010–2012: Visiting Professor at the Vienna University of Economics (Austria)
  • 1982–2005: Lecturer at the universities of e.g. Innsbruck (Austria), Berlin (Germany), Östersund (Sweden), and Kiel (Germany) and at the German universities of applied sciences of Würzburg/Schweinfurt, Bremen and Heide.
  • 1984-1991: Research director at the Studienkreis für Tourismus (study group of tourism) in Starnberg; Germany
  • 1986 doctoral thesis on stress and recreation.
  • 1981-1984, Assistant researcher in experimental and applied psychology at the University of Würzburg (Germany)

Teaching

  • Methods of Consumer Research
  • Consumer Behaviour in Tourism
  • Advertising Psychology

Research Interests

The focus of Martin Lohmann’s work is on consumer behaviour in tourism and market research. Topics include Psychological effects of leisure and travel; Impact research (e. g. consumer reaction to terrorism); Trend analysis etc. One of his most prominent applied research projects is an annual survey on the travel behaviour and travel related attitudes and preferences of German tourists (www.reiseanalyse.de) measuring the German tourism demand since 1970.

Publications

Books and anthologies

  1. Reiseanalyse Trendstudie 2030 - Urlaubsnachfrage im Quellmarkt Deutschland.
    Martin Lohmann (Author) , Nadine Yarar (Author) , Ulf Sonntag (Author) , Dirk Schmücker (Author) , 2020 Kiel , 148 p.

    Research output: Books and anthologiesBookResearch

  2. German Holiday Travel 2025: Development of holiday travel demand in the German source market
    Martin Lohmann (Author) , Dirk Schmücker (Author) , Ulf Sonntag (Author) , 2014 Kiel , 160 p.

    Research output: Books and anthologiesCollected editions and anthologiesResearch

Journal contributions

  1. Personal prestige through travel? Developing and testing the personal prestige inventory in a tourism context
    Friedericke Kuhn (Author) , Martin Lohmann (Author) , Florian Kock (Author) , 08.02.2023 , in: Consumer Behavior in Tourism and Hospitality, 18, 1 , p. 1-16 , 16 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  2. Assessing pre-travel online destination experience values of destination websites: scale development and validation
    Martin Lohmann (Author) , Anne Köchling (Author) , 07.12.2022 , in: Information Technology and Tourism, 24, 4 , p. 457-484 , 28 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. The impact of the SARS-CoV-2 pandemic on tourists’ personal prestige – an experimental study
    Friedericke Kuhn (Author) , Martin Lohmann (Author) , Florian Kock (Author) , 01.07.2022 , in: International Journal of Culture, Tourism, and Hospitality Research, 16, 1 , p. 238-258 , 21 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  4. Senior*innen im Tourismus:: Wie man reist, wenn man älter ist
    Martin Lohmann (Author) , 01.06.2021 , in: Medien & Altern : Zeitschrift für Forschung und Praxis, 8, 18 , p. 8-21 , 14 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. Food Tourists' Travel Behavior and Well-Being Effects
    Martin Lohmann (Author) , Antonia Femers (Author) , 01.12.2018 , in: Journal of Gastronomy and Tourism, 3, 3 , p. 203-216 , 14 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

Contributions to collected editions/anthologies

  1. Erholung
    Martin Lohmann (Author) , 01.01.2021 Berlin , p. 289-292 , 4 p.

    Research output: Contributions to collected editions/anthologiesArticles for encyclopediaResearch

  2. Reiseanalyse
    Martin Lohmann (Author) , 01.01.2021 Berlin , p. 769-770 , 2 p.

    Research output: Contributions to collected editions/anthologiesArticles for encyclopediaResearch

  3. Reiseentscheidung
    Martin Lohmann (Author) , Friedericke Kuhn (Author) , 01.01.2021 Berlin , p. 773-777 , 5 p.

    Research output: Contributions to collected editions/anthologiesArticles for encyclopediaResearch

  4. Machen Urlaubsreisen glücklich?
    Martin Lohmann (Author) , 01.01.2019 Berlin , p. 15-29 , 15 p.

    Research output: Contributions to collected editions/anthologiesContributions to collected editions/anthologiesResearchpeer-review

  5. Die Austauschbarkeit von Alpenzielen –Wettbewerbssituation auf dem deutschen Markt aus der Nachfrageperspektive
    Martin Lohmann (Author) , Philipp Wagner (Author) , 01.01.2018 Berlin , p. 73-88 , 16 p.

    Research output: Contributions to collected editions/anthologiesContributions to collected editions/anthologiesResearch

Activities

  1. Kultururlaub: Nachfrageanalyse auf Basis der RA
    Astrid Evers (Reviewer) , Martin Lohmann (Reviewer) , Karen Winkler (Reviewer)

    Activity: Academic ConsultantResearch

  2. Urlaubsreisen von Kindern und Jugendlichen: Studie auf Basis der Reiseanalyse (RA) 2009
    Bente Grimm (Reviewer) , Katja Dähn-Wollenberg (Reviewer) , Martin Lohmann (Reviewer) , Karen Winkler (Reviewer)

    Activity: Academic ConsultantResearch

  3. Urlaubsreisetrends 2020: Die RA Trendstudie - Entwicklung der touristischen Nachfrage der Deutschen
    Martin Lohmann (Reviewer) , Peter Aderhold (Reviewer)

    Activity: Academic ConsultantTransfer

  4. Urlaubmotive der Deutschen
    Martin Lohmann (Reviewer) , Astrid Evers (Reviewer)

    Activity: Academic ConsultantTransfer

  5. Klimaschutz und Reiseverhalten
    Martin Lohmann (Reviewer) , Wolfgang Günther (Reviewer)

    Activity: Academic ConsultantTransfer

Press / Media

  1. Ferien in Coronazeiten Chancen für den Bauernhofurlaub?
    1 Media contribution

    Press/Media: Press/Media

  2. Germany: Travel Lust instead of Corona Frust.
    1 Media contribution

    Press/Media: Press/Media

  3. Müritz statt Malle / Urlaub 2021: Trotz Corona ist die Reiselust ungebrochen
    Interviewed once

    Press/Media: Press/Media

  4. On to Germany
    Interviewed once

    Press/Media: Press/Media

  5. How Corona will change travel
    Interviewed once

    Press/Media: Press/Media

Courses