Prof. Dr. Martin Lohmann

21335 Lüneburg, Wilschenbrucher Weg 84, W.209
Fon +49.4131.677-7706, martin.lohmann@leuphana.de

Table of contents for this page

Vita

  • since April 2022 retired
  • Since 2001: Professor in Lueneburg
  • Since 1991: Director of NIT, Kiel
  • 2010–2012: Visiting Professor at the Vienna University of Economics (Austria)
  • 1982–2005: Lecturer at the universities of e.g. Innsbruck (Austria), Berlin (Germany), Östersund (Sweden), and Kiel (Germany) and at the German universities of applied sciences of Würzburg/Schweinfurt, Bremen and Heide.
  • 1984-1991: Research director at the Studienkreis für Tourismus (study group of tourism) in Starnberg; Germany
  • 1986 doctoral thesis on stress and recreation.
  • 1981-1984, Assistant researcher in experimental and applied psychology at the University of Würzburg (Germany)

Teaching

  • Methods of Consumer Research
  • Consumer Behaviour in Tourism
  • Advertising Psychology

Research Interests

The focus of Martin Lohmann’s work is on consumer behaviour in tourism and market research. Topics include Psychological effects of leisure and travel; Impact research (e. g. consumer reaction to terrorism); Trend analysis etc. One of his most prominent applied research projects is an annual survey on the travel behaviour and travel related attitudes and preferences of German tourists (www.reiseanalyse.de) measuring the German tourism demand since 1970.

Projects

Activities

  1. Kultururlaub: Nachfrageanalyse auf Basis der RA
    Astrid Evers (Reviewer) , Karen Winkler (Reviewer) , Martin Lohmann (Reviewer)

    Activity: Academic Consultant › Research

  2. Urlaubsreisen von Kindern und Jugendlichen: Studie auf Basis der Reiseanalyse (RA) 2009
    Bente Grimm (Reviewer) , Katja Dähn-Wollenberg (Reviewer) , Karen Winkler (Reviewer) , Martin Lohmann (Reviewer)

    Activity: Academic Consultant › Research

  3. Urlaubsreisetrends 2020: Die RA Trendstudie - Entwicklung der touristischen Nachfrage der Deutschen
    Peter Aderhold (Reviewer) , Martin Lohmann (Reviewer)

    Activity: Academic Consultant › Transfer

  4. Urlaubmotive der Deutschen
    Astrid Evers (Reviewer) , Martin Lohmann (Reviewer)

    Activity: Academic Consultant › Transfer

  5. Klimaschutz und Reiseverhalten
    Wolfgang Günther (Reviewer) , Martin Lohmann (Reviewer)

    Activity: Academic Consultant › Transfer

View all activities

Press / Media

  1. Ferien in Coronazeiten Chancen für den Bauernhofurlaub?
    1 Media contribution

    Press/Media: Press/Media

  2. Germany: Travel Lust instead of Corona Frust.
    1 Media contribution

    Press/Media: Press/Media

  3. Müritz statt Malle / Urlaub 2021: Trotz Corona ist die Reiselust ungebrochen
    Interviewed once

    Press/Media: Press/Media

  4. On to Germany
    Interviewed once

    Press/Media: Press/Media

  5. How Corona will change travel
    Interviewed once

    Press/Media: Press/Media

View all press/media coverage

Courses