Emily West: "Buy Now. How Amazon Branded Convenience and Normalized Monopoly."

25. May

CDC Events – Sommer 2022

25. May, 5pm, lecture via ZOOM

Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West's innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today's economy.

Emily West will be in conversation with the „Automating the Logistical City“ team.

Here's the Zoom credentials:

Meeting ID: 980 9679 6474
Passcode: 297869