course-schedule

Free Elective - Effectuation and Bricolage: The Case of Study Tours (Seminar)

Inhalt: Entrepreneurship is more than just founding a new venture. It involves effectuation and bricolage and it is implied in every project and even in the mundane parts of everyday work. In this seminar, we will discuss and experience this way of understanding entrepreneurship through a study tour.

Free Elective - Leveraging Artificial Intelligence (AI) for Entrepreneurial Action (Seminar)

Dozent/in: Monika Imschloß

Termin:
wöchentlich | Dienstag | 14:15 - 15:45 | 02.04.2024 - 02.07.2024 | C 6.321 Seminarraum

Inhalt: This is a course designed to learn about academic findings pertaining to the use of AI, but also to learn about the application of AI for entrepreneurial actions. Students should apply this knowledge to solve an AI-challenge. For doing so, the tentative outline of this course is as follows: 2.-30.4.: regular sessions on Tuesdays 2.15-3.45 24./25.05: Two days block seminar on Friday & Saturday (between 8.15-16.00) 1-2 regular sessions after the block seminar for presentations on Tuesdays 2.15-3.45 Structure and content: 1.) Theoretical Foundation – individual sessions - Students get an overview of academic research (primarily from the domain of marketing/business administration) on selected aspects of AI. - To be decided: This could include that students briefly present a designated paper in front of the class. 2.) Practical Foundation– individual sessions - Students get an initial understanding of how generative AI generally works. - Students get an overview and a first experience in working with different generative AIs (e.g., ChatGPT, DALL-E). 3.) Application of Knowledge – block session - AI-Challenge: Leveraging Artificial Intelligence (AI) for Entrepreneurial Action. - Students will be introduced to an entrepreneurial case (e.g., create a business plan/pitch deck for xy or create a holistic marketing strategy for product xy). - Students will work on the case in student-teams and will apply AI to solve entrepreneurial challenges (e.g., idea generation, creation of marketing content, prototyping, business model development, etc.). - Teams will be coached

Free Elective - New Venture Technology (Seminar)

Dozent/in: Sarah Stanske

Termin:
wöchentlich | Dienstag | 14:15 - 17:45 | 03.04.2024 - 21.05.2024 | C 5.124 Seminarraum

Inhalt: While most entrepreneurs tend to focus on launching new businesses, the real value comes from being able to scale them up. Two-thirds of value creation happens when a company scales up to penetrate a significant portion of the target market. This class therefore focuses on looking at companies who can use technology to achieve scalable growth in an emerging industry. During the the course, we'll address the strategic considerations for growing companies that can quickly define and dominate a new category or disruptive technology. To do so, we rely on theoretical input. Additionally, we will have companies presenting their challenges. Subsequently, students, will work on these challenges and present solutions.

Free Elective - New Work (Seminar)

Dozent/in: Laura Venz

Inhalt: Although topics such as remote work, the digitization of work processes, the flexibilization of work, digital collaboration tools, agile processes and many others have been on the management agenda for a while, the COVID-19 pandemic and other recent crises catapulted the world of work into its future within a very short time. Digitization and flexibilization of daily work, sustainability needs, and diversity, equity and inclusion initiatives amongst other things come along with numerous challenges, but also with diverse opportunities. In this seminar, we will deal with these very topics, focusing on how the future of work will look like. This seminar introduces students to research on everything "New Work", covering a number of topics from the areas of new leadership, new organisations, new work arrangement, artificial intelligence in work life, or entrepreneurship at students' discretion. On the basis of current empirical publications the seminar will address questions such as “What does work look like in the 21st century?”, What new employment relationships and forms of work are emerging?”, and “What do employees and managers need to survive in the digital world of work?” Finding answers to these questions, the seminar covers theoretical foundations and current empirical examinations as well as their practical application to modern work life. Based on the research findings presented, possibilities for designing the workplace of the future will be discussed.

Free Elective - Organization in Cultural and Creative Industries (Seminar)

Dozent/in: Boukje Cnossen

Inhalt: Set-up of course This course familiarises students with various topics regarding the organization of the cultural and creative industries. Students will be provided with reading materials which they are required to read in preparation for each week's session. Content of the course Relying mainly on empirical studies conducted in the areas of organisation studies, (cultural) sociology, and entrepreneurship research, the course takes as its guiding question: how is organising in the cultural and creative industries accomplished? We will focus on the different 'sites' where such organising takes place, and will look at (for instance) the role of cultural institutions, informal networks, art markets, and creative spaces.

Course Schedule

Lehrveranstaltungen

Free Elective - Effectuation and Bricolage: The Case of Study Tours (Seminar)

Free Elective - Leveraging Artificial Intelligence (AI) for Entrepreneurial Action (Seminar)

Free Elective - New Venture Technology (Seminar)

Free Elective - New Work (Seminar)

Free Elective - Organization in Cultural and Creative Industries (Seminar)