Moving Image Lab

Development and Examination of Moving Image Formats

The world of media is undergoing major changes. The Internet is blurring the boundaries between production and reception of moving images. The “traditional” television seems to be losing importance.

Which forms of interaction and organization arise in and through digital networks? What kind of images and narrative formats evolve in the context of interactive digital media usage? And what are the consequences for education, the creative economy and the creation of public/publicity?

The Moving Image Lab (2012–2014) analyzed the changes underway in participation and organizational processes that are associated with interactive communication platforms of the new media and of new forms of moving image production. Based on these research results moving image formats were developed in the field of civil society as well as in the field of trade and commerce, presented in fictional, semi-fictional, docutainment and merely documentary formats.

Selected Projects

Significant Details

Significant Details a series of interviews with women in science. About their career, their daily work, their experiences with science. more

One Call

Together wirh the lobby- and campaigning organisation ONE the Moving Image Lab de­ve­l­o­ped a campaign for si­gning of an on­line pe­ti­ti­on adres­sing the ger­man fe­deral go­vern­ment. more

Video Vortex #9

Video Vortex is an international conference addressing online video. Under the theme “Re:assemblies of Video” the ninth edition took place from 28 February to 2 March 2013 at Leuphana University of Lüneburg with over 50 invited international participants. The event was co-organized by the Moving Image Lab. more

The Moving Image Lab was part of the Lüneburg Innovation Incubator.

Further information

Please visit the website of the Lüneburg Innovation Incubator for more information about individual projects, research results, and business start-ups from the Moving Image Lab:

Innovation Incubator