Prof. Dr. Maureen Schulze

Maureen Schulze is Junior Professor for Sustainable Consumer Behaviour at the Centre for Sustainability Management. Her research focuses on understanding and facilitating the transition towards sustainable behavior change. She analyzes the behavioral mechanisms that shape sustainable purchasing decisions, as well as decision-making inconsistencies, such as the discrepancy between sustainability attitudes and actual consumer behavior. Additionally, she investigates sustainability transitions, particularly how innovations emerging in niche markets transition into the mainstream market. Her research explores the structural conditions that either enable or hinder sustainable consumer behavior, with a key focus on the role of (food) retailers as agents of change and their strategic levers to accelerate the transition toward more sustainable consumption patterns.

• Since February 2025: Junior Professor for Sustainable Consumer Behavior at Leuphana University
• 2021–2024: Postdoctoral Researcher at the Department of Management, Society & Communication, Copenhagen Business School
• June 2024: Research stay at Wageningen University & Research
• 2020–2021: Postdoctoral Researcher at the Chair of Marketing for Food and Agricultural Products, Georg-August University of Göttingen
• October and November 2018: Research stay at the School of Business and Social Sciences, Aarhus University
• 2017–2020: Doctoral degree, thesis titled Transformation Processes in Intensive Livestock Production Systems: Consumer Demands and Food Retailers Marketing Strategies, Georg-August University of Göttingen
• 2013–2016: Master of Science (M.Sc.) in Agricultural Economics, Christian-Albrechts University of Kiel