Business Administration

At Leuphana College, you will acquire not only specialist knowledge but also interdisciplinary skills through the interdisciplinary bachelor’s degree in business administration.

After completing your business studies, you will be able to independently develop and convincingly present solution strategies in a national and international working environment.

Already during your business studies, you can get to know relevant business fields of employment through qualified internships as well as your own research and practical projects and find out which field of activity you like.

Career Fields

The following overview shows you possible fields of work for graduates of business administration depending on the chosen specializations or areas of specialization (additional qualifications may be required).

  • Banks and Insurance Companies
  • Finance and Accounting
  • Management / Organization / Corporate Governance
  • Marketing
  • Human Resource Management
  • Management consulting / auditing / tax consulting
  • Distribution

Banks and Insurance Companies

The focus of the banking and insurance sector is on measures to raise capital and the use of funds. Risk management in the broader sense includes dealing with all risks that may arise from the management process and the implementation processes in a company.

  • Financial Broker: Brokerage of financial services for investments, loans or insurance transactions to private individuals, self-employed persons or tradesmen
  • Syndicated Consultant: Supervision of banking transactions carried out by several banks or credit institutions for joint account, e.g. a securities issue, the granting of loans or the assumption of guarantees
  • Credit Manager: Planning, optimization and monitoring of credit exposures by analyzing credit situations and financial markets
  • Fund manager: Composition of investments such as securities or real estate according to the principle of risk diversification and management
  • General Agent (insurance): Head of representation of an insurance company and advising clients on various types of insurance contracts
  • Rating Analyst: Assesses the creditworthiness of potential borrowers and debtors in rating agencies, management consultants and credit and capital institutions
  • Risk Manager: Identification, analysis and evaluation of potential risks that could jeopardize the successful development of a company
  • Securities Analyst: Investigation of the development of securities for banks or economic and investment consulting companies
  • Risk Analyst (insurance companies): Apply risk management methods, e.g. by creating complex reinsurance concepts and coverage models
  • Underwriter (insurance): Responsible for underwriting; analyzing, assessing and designing insurance contracts, programs and quotation systems for insurance companies
  • Insurance Calculator: prepares and processes calculations, checks profitability calculations for various insurance products
  • Insurance Consultant: advises and supports self-employed persons, corporate and private clients with regard to personal, property and financial loss insurance

Finance and Accounting

In finance and accounting, calculations and post-calculations are carried out, the use of money and material resources as well as invoices are checked. In addition, this department determines and monitors the operating costs incurred and prepares monthly and annual financial statements.

  • Management Accountant: Collects key business figures from business and operational accounting as a basis for entrepreneurial decisions and advises the management from a business perspective
  • Financial Accountant: Take on tasks in the areas of bookkeeping and accounting. The scope of duties ranges from accounts payable and accounts receivable accounting to preparatory closing operations and the preparation of strategic financial management issues
  • Auditor: Controls the payment transactions of companies, municipalities, cities and associations
  • Cost Calculator: Calculates operational costs and prices
  • Auditor: Plans and carries out audits of the accounting system, prepares audit reports and develops recommendations for action

Management / Organization / Corporate Governance

In this field of activity, operational organizational structures are analyzed, weak points identified, operational procedures checked, and new organizational concepts designed and implemented. The management controls operational processes and workflows.

  • Management Consultant: As an external service provider, they analyze the processes and structures in companies, for example to increase profitability or to secure and expand the economic success of the company.
  • Business Planner: Further development of quality targets, support in organizational, business or technical questions as well as the development of optimization concepts and their implementation
  • Internal Service Manager: Planning, coordinating and monitoring work which is carried out from the offices of the company or authority in terms of technical, organizational and personnel aspects and which, for example, complements the work of the field service
  • Order Manager: Managing customer orders from receipt of order to acceptance within defined specifications
  • Business Development Manager: Development and implementation of new business ideas and the further development of companies
  • Compliance Manager: Development of concepts and measures to ensure legally and ethically correct behavior by companies, organizations and their employees
  • Head of Customer Service (commercial): Coordination of the proper and professional deployment of the employees in the internal and field service according to the capacities and orders in the customer service department
  • Contract Manager/ Contract Consultant: Participate in the drafting, amendment and processing of contracts and advise clients on contract amendments, e.g. changes in the legal situation
  • Idea and Innovation Manager: Develops concepts for more efficient operational processes and products, plans and organizes innovations and restructuring


One of the most important entrepreneurial tasks of the marketing department is the recognition of market changes and shifts in needs as well as their implementation in advertising strategies and measures in order to build up competitive advantages in time.

  • Employee/Head of Marketing: Development, implementation and evaluation of strategies, concepts and measures for planning, controlling and monitoring deman
  • Event Manager: Conception, planning and implementation of all kinds of events as well as taking over responsible tasks in marketing
  • Art-Buyer: Organization and coordination of advertising productions, mediation of contacts between advertising agencies and artistic contractors, calculation of costs and selection of suitable locations
  • Business Economist (Marketing): Preparation of marketing concepts for the products and services to be sold by the company, taking into account product, distribution and pricing policy as well as advertising and sales promotion as a basis for sales policy decisions
  • Business Economist (advertising, marketing communication): Conception of advertising and communication measures for products, brands and services and their coordination in the creative implementation
  • Market Researcher: Carry out market and competition analyses, advise and support based on the results, e.g. companies in the consumer goods industry that introduce new products, redesign their product range or want to gain new market shares
  • Contact Person: Mediator between advertising agency and customers. Responsible for existing customers and acquisition of new customers and creation of target group specific communication concepts
  • Media Planner: Design and creation of advertising campaigns
  • Media Consultant (audiovisual media): Planning and implementation of marketing and media concepts with data from consumption and media analyses with possible specialization in e.g. radio, TV, smartphones or online media
  • Media Manager: Planning, organization and realization of media projects, for example for film, radio, television and interactive multimedia applications
  • Online Marketing Manager: Coordination of advertising measures on the Internet and development of marketing strategies for virtual sales rooms, acquisition of customer groups and design of business processes in the field of online shopping
  • POS Manager: Fulfills a business management consulting function as a sales representative at the Point of Sale (POS) and implements measures to increase the turnover of goods at all relevant points of sale
  • Product Manager: Development of marketing strategies for a specific product and market positioning, analysis of market research data, preparation of forecasts and development of prototypes or product variants
  • Advertising Manager: Planning, organization, coordination and monitoring of the advertising concept and activities of companies in consultation with the management bodies

Human Resource Management

In human resources, the following activities, among others, are carried out: Analysis of staffing levels and requirements, design of requirement and competence profiles, implementation of measures for personnel recruitment or staff reduction, recording of employee needs, preparation of employment contracts and certificates, as well as conducting personnel assessment and training interviews.

  • Personnel Developer: Personnel requirements planning, personnel recruitment and assessment as well as training and further education
  • Personnel Officer: Selection and recruitment of personnel as well as personnel support and personnel development
  • Personnel Dispatcher: In the area of personnel services, selection of suitable employees for companies and support during the assignment
  • Recruiter: In the field of personnel services, search and acquisition of new employees on behalf of other companies
  • Labor Market Manager: In the employment agency; placement, counselling and integration of employee clients as well as counselling and support of employer clients in all questions of personnel recruitment
  • Relocation Specialist: Support for specialists and executives, as well as private individuals, when they change their place of work or residence and handling of all formalities connected with the move
  • Personnel Consultant: Providing services for companies in the search and selection of suitable specialists and executives
  • Intercultural Communication Consultant: Deals with the interaction of actors from different cultures in companies
  • Occupational Scientist: Analyzes technical, organizational and social conditions of work processes
  • Behavioral and Communication Trainer: Teaches the basics of successful communication and constructive behavior in seminars or coaching in companies and practices them with the participants

Management consulting / auditing / tax consulting

Controlling essentially comprises the areas of operational control and information management. This includes, among other things, the analysis and evaluation of key operating figures as well as the planning and coordination of finance and accounting. It has an advisory function in organizational decision-making processes.

In the field of auditing, its activities include examining the economic efficiency of technical, logistical and technological operating processes throughout the company, monitoring statutory and internal regulations, and planning, conducting and controlling internal audits and special audits.

The tasks of the auditor include, among other things, auditing the proper accounting of a company and auditing annual financial statements in accordance with the relevant regulations.

  • Call Center Controller: Development of controlling systems for call and contact centers and their use in planning, management and control procedures for operational service processes
  • Controller: Analysis of key business figures, market data and business results. Development and maintenance of analysis and support systems for planning, management and control of operational performance processes in companies
  • Sales Controller: Support of planning, control, optimization and sales processes in the company through regular checks and analyses.
  • Auditor: Plans, prepares, carries out and documents the results of internal and group audits
  • Trustee: Represents the interests of trustees and advises their clients in tax, private and financial matters, sometimes as mediator between two contracting parties or insolvency administrator
  • Insurance Auditor: Reviewing insurance applications and checking claims for insurance benefits in difficult cases and in situations where large sums of money are involved
  • Auditor: Business management audits of companies - e.g. auditing of annual financial statements and advising clients on business management and tax issues as well as expert or fiduciary activities
  • Mergers and Acquisitions Specialist: Take over consulting services around the purchase, sale or merger of companies
  • Tax Consultant: Advises and assists both private individuals and industrial and commercial companies in tax returns and the preparation of balance sheets
  • Business Economist for Taxes and Auditing: Examine tax assessment notices, evaluate tax audit reports or write statements and expert opinions in tax, finance and accounting
  • Venture Capitalist: Advise young entrepreneurs in their business planning and provide capital for the foundation or expansion of business ideas


The focus of distribution is on the sale of goods, the management of the sales force organization and the maintenance of a manufacturer's relationship with the trade or, in the case of direct sales, with the end customer. Customer management is playing an increasingly important role in sales and distribution.

  • Account Manager: Maintaining a company's customer relationships, acquiring new customers and supporting existing customers and sales partners
  • Key - Account - Manager: Acquisition and support of important or high-turnover customers and sales partners, the so-called key accounts
  • Category Manager: Management, review and optimization of product groups with regard to corporate objectives
  • Branch manager: Management of individual sales outlets of larger trading companies and department stores or branches of a chain store
  • Broker: Buying, selling and brokering goods and services of all kinds on behalf of their clients
  • Relationship Manager: Customer acquisition and support of a company with the aim of building long-term and profitable customer relationships
  • Sales Manager: Planning, managing and controlling sales activities in defined sales areas within the framework of corporate targets and objectives
  • Sales Manager (retail): Planning, management and control of sales and distribution activities in the sales outlets or branches and implementation of selected retail measures
  • Sales Consultant: Works out product or product group-related sales plans, implements these via direct sales or in sales via the trade
  • Sales Controller: Control and analysis of planning, control and optimization of sales processes in the company

master degree

After completing your bachelor's degree, you have the opportunity to deepen your knowledge with the consecutive degree programme of Leuphana Graduate School. There you will find five superordinate programmes: Education, Governance and Law, Cultural Studies, Management, Psychology and Sustainability.