International Business Administration

At Leuphana College you will acquire not only specialist knowledge but also interdisciplinary skills through the interdisciplinary Bachelor's program of International Business Administration and Entrepreneurship.

The broad-based course of study enables you to work in internationally operating companies in almost all classic business areas after graduation. Your minor subject allows you to specialize in a specific functional area or to supplement your studies with an interdisciplinary field of application. The focus on entrepreneurship also enables you to pursue your own start-up initiatives.

Already during your Bachelor's studies, you can get to know relevant business fields of employment through qualified internships as well as your own research and practical projects and find out which field of activity you can be enthusiastic about.

Career Fields

The following overview shows possible fields of work for graduates of the International Business Administration and Entrepreneurship program. Additional qualifications may be required.

  • Purchase and Procurement
  • Finance and Accounting
  • Investment and Financing / Banks / Insurance
  • Management / Organization / Corporate governance
  • Marketing
  • Human Resources
  • Distribution

Purchase and Procurement

This field of activity deals with the procurement of materials and services as well as the necessary negotiations, bid reviews and deadline monitoring.

  • Master of Business Administration: Plans and monitors business activities and derives business decisions from them
  • Purchaser: Procures goods or services, determines requirements, compares offers, negotiates with suppliers and concludes contracts
  • Economist: Solves or researches cross-company and macroeconomic problems
  • Category Manager: Compiles, checks and optimizes product groups and ranges according to corporate objectives

Finance and Accounting

In finance and accounting, calculations and post-calculations are carried out, the use of money and material resources as well as invoices are checked. In addition, this department determines and monitors the operating costs incurred and prepares monthly and annual financial statements.

  • Balance Sheet Accountant: Collects key business figures from business and operational accounting as a basis for entrepreneurial decisions and advises the management from a business perspective
  • Financial Accountant: Take on tasks in the areas of bookkeeping and accounting. The scope of duties ranges from accounts payable and accounts receivable accounting to preparatory closing operations and the preparation of strategic financial management issues.
  • Cost Accountant: Calculate operational costs and price
  • Auditor: Controlling the payment transactions of companies, municipalities, cities and associations

Investment and Financing / Banks / Insurance

The focus of the Investment and Financing division is on measures to raise capital and the use of funds. Risk management in the broader sense includes dealing with all risks that may arise from the management process and the implementation processes in a company.

  • Financial Broker: Brokerage of financial services for investments, loans or insurance transactions to private individuals, self-employed persons or tradesmen
  • Fund Manager: Composition of investments such as securities or real estate according to the principle of risk diversification and management
  • General Agent (insurance): Head of representation of an insurance company and advising clients on various types of insurance contracts
  • Syndicated Consultant: Supervision of banking transactions carried out by several banks or credit institutions for joint account, e.g. a securities issue, the granting of loans or the assumption of guarantees
  • Credit Manager: Planning, optimization and monitoring of credit exposures by analyzing credit situations and financial markets
  • Rating Analyst: Assessing the creditworthiness of potential borrowers and debtors in rating agencies, management consultants and credit and capital institutions
  • Risk Manager: Identification, analysis and evaluation of possible risks that could endanger the successful development of a company
  • Risk Analyst (insurance): Apply risk management methods, e.g. by creating complex reinsurance concepts and coverage models
  • Underwriter (insurance): Responsible for risk assessment; analyzing, assessing and designing insurance contracts, programs and quotation systems for insurance companies
  • Venture Capitalist: Advise young entrepreneurs in their business planning and provide capital for the foundation or expansion of business ideas
  • Securities Analyst: Investigation of the development of securities for banks or economic and investment consulting companies

Management / Organization / Corporate governance

In Business enterprises and non-profit organizations

In this field of activity, operational organizational structures are analyzed, weak points identified, operational procedures checked, and new organizational concepts designed and implemented. The management controls operational processes and workflows.

  • Order Manager: Supervising customer orders from receipt of order to acceptance within defined guidelines
  • Operational Planner: Further development of quality targets, support in organizational, business or technical questions as well as the development of optimization concepts and their implementation
  • Business Development Manager: Development and implementation of new business ideas and the further development of companies
  • Compliance Manager: Development of concepts and measures to ensure legally and ethically correct behavior by companies, organizations and their employees
  • Head of customer service (commercial): Coordination of the proper and professional deployment of the employees in the internal and field service according to the capacities and orders in the customer service department
  • Management Consultant: As an external service provider, analyze the processes and structures in companies, for example to increase profitability or to secure and expand the economic success of the company


One of the most important entrepreneurial tasks of the marketing department is the recognition of market changes and shifts in needs as well as their implementation in advertising strategies and measures in order to build up competitive advantages in time.

  • Art-Buyer: Organization and coordination of advertising productions, arranging contacts between advertising agencies and artistic contractors, calculating costs and selecting suitable locations
  • Business Economist (Marketing): Preparation of marketing concepts for the products and services to be sold by the company, taking into account product, distribution and pricing policy as well as advertising and sales promotion as a basis for sales policy decisions
  • Business Economist (advertising, marketing communication): Conception of advertising and communication measures for products, brands and services and their coordination in the creative implementation
  • Event Manager: Conception, planning and implementation of events of all kinds as well as taking over responsible tasks in marketing
  • Contact person: Mediator between advertising agency and customers. Responsible for existing customers and acquisition of new customers and creation of target group specific communication concepts
  • Market Researcher: Carry out market and competition analyses, advise and support e.g. companies in the consumer goods industry that want to introduce new products, redesign their product range or gain new market shares
  • Media Consultant (Audiovisual Media): Planning and implementation of marketing and media concepts using data from consumption and media analyses with possible specialization in e.g. radio, TV, smartphones or online media
  • Media Manager: Planning, organization and realization of media projects, for example for film, radio, television and interactive multimedia applications
  • Media Planner: Design and creation of advertising campaigns
  • Employee/Head of Marketing: Development, implementation and evaluation of strategies, concepts and measures for planning, managing and controlling demand
  • Online Marketing Manager: Coordination of advertising measures on the Internet and development of marketing strategies for virtual sales rooms, acquisition of customer groups and design of business processes in the field of online shopping
  • POS Manager: Fulfills a business management consulting function as a sales representative at the Point of Sale (POS) and implements measures to increase the turnover of goods at all relevant sales points
  • Product Manager: Development of marketing strategies for a specific product and market positioning, analysis of market research data, preparation of forecasts and development of prototypes or product variants
  • Advertising Manager: Planning, organization, coordination and monitoring of the advertising concept and activities of companies in consultation with the management bodies

Human Resources

In human resources, the following activities, among others, are carried out: Analysis of staffing levels and requirements, design of requirement and competence profiles, implementation of measures to recruit or reduce staff, development of requirements and competence profiles, recording of employee needs, preparation of employment contracts and certificates, and conducting personnel assessment and training interviews.

  • Labor Market Manager: In the employment agency; placement, advice and integration of employee customers as well as advice and support of employer customers in all questions of personnel recruitment
  • Personnel Consultant: Providing services for companies in the search and selection of suitable specialists and executives
  • Personnel Dispatcher: In the area of personnel services, selection of suitable employees for companies and support during the assignment
  • Personnel developer: personnel requirements planning, personnel recruitment and assessment as well as training and further education
  • Personnel Officer: Selection and recruitment of personnel as well as personnel support and personnel development
  • Recruiter: In the field of personnel services, search and acquisition of new employees on behalf of other companies
  • Relocation Specialist: Support for specialists and executives, as well as private individuals, when they change their place of work or residence and handling of all formalities associated with the move


The focus of distribution is on the sale of goods, the management of the sales force organization and the maintenance of a manufacturer's relationship with the trade or, in the case of direct sales, with the end customer. Customer management is playing an increasingly important role in sales and distribution.

  • Account Manager: Maintaining a company's customer relationships, acquiring new customers and supporting existing customers and sales partners
  • Category Manager: Management, review and optimization of product groups with regard to corporate objectives
  • Branch Manager / sales outlet manager: Management of individual sales outlets of larger retail businesses and department stores or branches of a chain of stores
  • Key - Account - Manager: Acquisition and support of important or high-turnover customers and sales partners, the so-called key accounts
  • Broker: Buying, selling and brokering goods and services of all kinds on behalf of their clients
  • Relationship Manager: Customer acquisition and support of a company with the aim of building long-term and profitable customer relationships
  • Sales Manager: Planning, managing and controlling sales activities in defined sales areas within the framework of corporate targets and objectives
  • Sales Manager (retail): Planning, management and control of sales and distribution activities in the points of sale or stores and implementation of selected retail measures
  • Sales-Consultant: Works out product or product group-related sales plans, implements these via direct sales or in sales via the trade
  • Sales Controller: Control and analysis of planning, control and optimization of sales processes in the company

master degree

After completing your bachelor's degree, you have the opportunity to deepen your knowledge with the consecutive degree programme of Leuphana Graduate School. There you will find five superordinate programmes: Education, Governance and Law, Cultural Studies, Management, Psychology and Sustainability.