Papers
Message quality and audience characteristics shape evaluation and impact of real-world social media climate communication (Rahmani Azad et al., 2026)
People agree which climate advocating messages they like best. Good climate communication can be powerful. This is the bottom line of our new publication: doi.org/10.1016/j.je...
We empirically analyze climate messages from Twitter: How are these messages received and how impactful are they? We find surprising agreement about message rankings: some messages were consistently evaluated more positively than others by people from different countries and political leaning.
We also find that messages with higher empirical evaluations increase people’s climate change concern and reduce the odds to subsequently engage with climate disinformation.