Hong Zhang is a postdoctoral researcher in the Department of Social and Political Psychology (SPP) and Motivation Psychology at the Leuphana University of Lüneburg. As a member of the Negotiation Research Group (NRG), Hong’s research focuses on parties’ cognitions (e.g., mental accounting processes; mindsets) and emotions (e.g., envy) in the different contexts of negotiations (e.g., buyer-seller negotiations, resource-allocation negotiations). She has presented her research in Asia, Europe, and North America, and teaches college courses on empirical research and negotiation. Hong is committed to apply her research findings to real-world negotiations and make them valuable to practice from ecological, economic, and societal perspectives. She has shared her findings with negotiation practitioners in MBA courses as well as corporate training (e.g., Poznań University of Economics and Business, Siemens).


Hong received her BA in Business Administration and French Literature from Wuhan University (China), her MSc in Management from ESC Rouen Business School (France), and her Ph.D. in Management and Marketing from the Free University of Berlin.


Research interests: Negotiation, Mental Accounting, Agenda Setting, Emotion, Mindset