Forschungskolloquium Wirtschaftsinformatik

13. Jan.

Im Rah­men des For­schungs­kol­lo­qui­ums Wirt­schafts­in­for­ma­tik und Data Sci­ence re­fe­riert am 13. Januar 2022 ab 16:15 Uhr, Herr Hergen Eilert Lange, Doktorand PD Leuphana University Lüneburg / Institute of Information Systems Master of Science über "Realization of Data-Driven Business Models in Incumbent Companies".

The generation of value from data is a key issue for many incumbent companies in our modern economy. While they are stuck in traditional business environments, they seek to develop and realize data-driven business models (DDBMs). Previous research aimed at analyzing and supporting the DDBM ideation process. In our study, we focus on developing an improved understanding of the process of realizing DDBMs and required capabilities and resources. It is grounded on interviews with 27 experts from multiple industries. By leveraging the resource-based (RBV) view as a theoretical lens, we analyzed 45 DDBM realization cases for required resources and capabilities. The results gave the foundation for further research based on the design science research (DSR) approach which led to the DDBM realization board. The insights contribute to the field of DDBM research by theorizing the process of DDBM realization with a focus on challenges and enablers of resource utilization.
 

Zugangsdaten:

https://leuphana.zoom.us/j/99663552105?pwd=dG9KZUtJU0hUMkE4RHNEVDhiUlNIZz09

Meeting-ID: 99663552105
Passwort: FoKoWI