©Faisal Rashed

Research Colloquium

26. Nov

In the context of the research colloquium on business informatics and data science, Faisal Rashed, external doctoral student at the University of Cambridge, will lecture on "a reference model for data-driven business model innovation".

Contents:

In the past decade, we have witnessed the rise of big data analytics to a well-established phenomenon in business and academic fields. Novel opportunities appear for organizations to maximize the value from data through improved decision making, enhanced value propositions and new business models. The latter two are investigated by scholars as part of an emerging research field of data-driven business model (DDBM) innovation. Aiming to deploy DDBM innovation, companies either renovate their existing BM or develop a new DDBM. Responding to the recent calls for further research on design knowledge for DDBM innovation, we developed a reference model for DDBM innovation. Building upon a design science research approach and the Work System Theory as a kernel theory, we identified seven design principles for DDBM innovation and propose a reference model comprising a static and a dynamic view. Our results are based on a research study with empirical insights from 18 companies, 19 cases and 16 expert interviews as well as theoretical grounding from a systematic literature research on key concepts of DDBM innovation. By deriving the design principles and applying them to develop a reference model, we fill the gap in the literature on DDBM innovation and provide guidance for companies.

The presentation runs from 12:15 via zoom:

https://leuphana.zoom.us/j/99746200505?pwd=QWk3Ymw4U21BSjNlMEt5SXlubnBDUT09

We are looking forward to many interested participants

Burkhardt Funk and Paul Drews