Dr. Meikel Neumann
Vita
Meikel Neumann (né Soliman) is a Postdoctoral Researcher and Lab Manager of the "Leuphana Laboratories" at the Faculty of Management & Technology. His research is primarily concerned with consumer behavior. On the one hand, Meikel Neumann (né Soliman) deals with topics such as emotions in the consumer context. For example, he investigates how people in (consumer) situations perceive the negative emotion of embarrassment and how they deal with it (coping strategies). Another field of research deals with consumer ethics. These are behaviors that do not conform to the generally accepted norms of behavior in the consumer context. How do people evaluate unethical behavior? He is also concerned with prosocial and responsible consumer behavior. This includes the following questions: How can people be guided towards donation behavior (the prosocial consumer) and sustainable consumer behavior (e.g. nudging)? What can responsible marketing look like? Finally, he explores the question of what people associate with the term happiness and which behaviors really make people happy (vs. what people think makes them happy).
ACADEMIC CAREER
- since 2020: Postdoctoral Researcher and Lab Manager, Leuphana University of Lüneburg
- March 2020: Dissertation on the topic: Taking a Behavioral Science Approach to Understand Blood Donation Behavior - Empirical Evidence and Implications for Blood Donor Marketing, University of Hamburg
- 2017 - 2019: Research assistant, PhD student, University of Hamburg
- 2013 - 2016: Studies with a focus on consumer behavior, Saarland University
- 2009 - 2013: Studied business administration, University of Hamburg
REVIEWER ACTIVITIES
- Journal of Marketing Theory and Practice
- Journal of Media Economics
- Psychology & Marketing
- Journal of Philanthropy and Marketing
- Regular reviewer for conferences: EMAC, SPSP
AWARDS
- Teaching award from the Psychology Student Council for the course "Inferential Statistics I"
- Teaching award of the Faculty of Management & Technology for the course "Inferential Statistics I"
- Teaching award from the Faculty of Management & Technology for the course "Marketing Ethics and Society"
Projects
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Infrastruktur zur Erfassung des digitalen Entscheidungsverhaltens
David D. Loschelder (Project manager, academic) , Meikel Neumann (Project staff)
→Project: Research
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Strengthening online resesarch competences - development of a digital teaching / Learning concept to convey an application-oriented implementation of online research using software tools
David D. Loschelder (Project manager, academic) , Meikel Neumann (Project staff)
→Project: Research
Publications
Books and anthologies
- Expedition Open Science Land.: A travel guide for business research
Marko Sarstedt (Author) , Doreen Siegfried (Author) , Meikel Neumann (Author) , Susanne Jana Adler (Author) , Oliver Genschow (Author) , Monika Imschloß (Author) , 2025 1 ed. Kiel , 93 p.Research output: Books and anthologies › Book › Research
Journal contributions
- Individual differences in lay conceptions of a happy, meaningful, and psychologically rich life
Meikel Neumann (Author) , 01.07.2026 , in: Personality and Individual Differences, 257 , 7 p.Research output: Journal contributions › Journal articles › Research › peer-review
- How the timing of texting triggers romantic interest after the first date: A curvilinear U-shaped effect and its underlying mechanisms
Lars Teichmann (Author) , Hannes Petrowsky (Author) , Lea Boecker (Author) , Meikel Neumann (Author) , David D. Loschelder (Author) , 01.02.2026 , in: Journal of Social and Personal Relationships, 43, 2 , p. 570-593 , 24 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Effects of psychological distance on mental abstraction: A registered report of four tests of construal level theory
Sofia Calderon (Author) , Erik Mac Giolla (Author) , Birte Siem (Author) , Karl Ask (Author) , Susanne Jana Adler (Author) , Jens Agerström (Author) , Burcu Akpınar (Author) , Nihan Albayrak (Author) , Francesca Romana Alparone (Author) , Shahrazad Amin (Author) , Antonio Aquino (Author) , Melissa Bachet (Author) , Baisile Baisile (Author) , Karin M. Bausenhart (Author) , Magali Beylat (Author) , Olga Bialobrzeska (Author) , Eliana C. Bloomfield (Author) , Lea Boecker (Author) , Matteo Bonora (Author) , Shannon T. Brady (Author) , Jared G. Branch (Author) , Nicole E. Brandy (Author) , Kelley T. Bui (Author) , Mariela Bustos-Ortega (Author) , Amparo Caballero (Author) , Andi Cai (Author) , Katarzyna Cantarero (Author) , Stephanie A. Cárdenas (Author) , Pilar Carrera (Author) , Jung-Tzu Chang (Author) , Hsuan-Fu Chao (Author) , Andrew G. Christy (Author) , Jennifer A. Cook (Author) , Junhua Dang (Author) , Scott Danielson (Author) , William e. Davis (Author) , Cara de Boer (Author) , Elise de Groot (Author) , Jaye L. Derrick (Author) , Sarah Dittmar (Author) , Tim Döring (Author) , Céline Douilliez (Author) , Martin Egger (Author) , Yannik Andrea Escher (Author) , Thomas Rhys Evans (Author) , Sofia Fabiani (Author) , Gilad Feldman (Author) , Nicole Fernandez (Author) , Julia Fischer (Author) , Magdalena Formanowicz (Author) , Malte Friese (Author) , Paul T. Fuglestad (Author) , Aurore Gaboriaud (Author) , Jessica Gale (Author) , Richard Gamrát (Author) , Oliver Genschow (Author) , Omid Ghasemi (Author) , Mauro Giacomantonio (Author) , Karolin Gieseler (Author) , Hedy Greijdanus (Author) , Siobhán Mary Griffin (Author) , Doğa Gül (Author) , Gul Gunaydin (Author) , Simona Haasova (Author) , Georgios Halkias (Author) , Christopher E. Hawk (Author) , Anna Helfers (Author) , Cindy L. Hernandez (Author) , Yanine D. Hess (Author) , Petr J. Horgos (Author) , Yehor Hrymchak (Author) , Markus Huff (Author) , Ezgi Ildırım (Author) , Biljana Jokić (Author) , Yoann Julliard (Author) , Pavol Kačmár (Author) , Barbara Kaup (Author) , Hyunji Kim (Author) , Kyungmi Kim (Author) , Alan Kingstone (Author) , Kenan Koç (Author) , Lina Koppel (Author) , Anita Körner (Author) , Bibiána Kováčová Holevová (Author) , Paul Danielle Labor (Author) , Bronwyn D. Laforet (Author) , Fanny Lalot (Author) , Leonie Lamm (Author) , Sean M. Laurent (Author) , Sean T. H. Lee (Author) , Yi-Chen Lee (Author) , Edward P. Lemay, Jr. (Author) , Zhicheng Lin (Author) , Yun-Kai Lin (Author) , Jia-Xin Long (Author) , David D. Loschelder (Author) , Katerina Makri (Author) , Harry Manley (Author) , Nicolò Maugeri (Author) , Randy J. McCarthy (Author) , Cillian McHugh (Author) , Katatzyna Miazek (Author) , Marina Milyavskaya (Author) , Coby Morvinski (Author) , Michaela Muchová (Author) , Sümeyye Muftareviç (Author) , Dominique Muller (Author) , Gideon Nave (Author) , Ben R. Newell (Author) , Cécile Nurra (Author) , Marc Oullet (Author) , Asil Ali Özdoğru (Author) , Mia Pagnani (Author) , Daniele Paolini (Author) , Frank Papenmeier (Author) , Hannes Petrowsky (Author) , Stefan Pfattheicher (Author) , Jean C. Picado (Author) , Ryan M. Pickering (Author) , Danka Purić (Author) , Alain Quiamzade (Author) , Jonathan E. Ramsay (Author) , Tristan Nicholas Renaud (Author) , Mónica Romero-Sánchez (Author) , Robert M. Ross (Author) , Ángel Sánchez-Rodríguez (Author) , Julio Santiago (Author) , Marko Sarstedt (Author) , Luke Scally (Author) , Michele Scandola (Author) , Judith P. M. Schachtner (Author) , Simon Schindler (Author) , Andreas Segerberg (Author) , Emre Selcuk (Author) , Verónica Sevillano (Author) , Edith Shalev (Author) , Xiaoyi Shao (Author) , Steven D. Shaw (Author) , Keyi Shi (Author) , Birte Siem (Author) , Pablo Solana (Author) , Meikel Neumann (Author) , Gaye Solmazer (Author) , Fatih Sonmez (Author) , Samantha K. Stanley (Author) , Janina Steinmetz (Author) , Adam W. Stivers (Author) , Aleksandra Szymkow (Author) , Maude Tagand (Author) , Yan Zhen Tan (Author) , Hilal Terzi (Author) , Miaomiao Tian (Author) , Gustav Tinghög (Author) , Ulrich S. Tran (Author) , David F. Urschler (Author) , Daniel R. VanHorn (Author) , Daniel Västfjäll (Author) , Bruno Verschuere (Author) , Amelie Verschueren (Author) , Anna Laura Vlad (Author) , Martin Voracek (Author) , Xiaotian Wang (Author) , Deming Wang (Author) , Lara Warmelink (Author) , Adam Kah Jjin Wee (Author) , Aaron Lee Wichman (Author) , Sera Wiechert (Author) , Karl-Andrew Woltin (Author) , Hoo Keat Wong (Author) , Jiawen Xu (Author) , Zai-Fu Yao (Author) , Siu Kit Yeung (Author) , Kumar Yogeeswaran (Author) , Iris Žeželj (Author) , Qing Zhang (Author) , Rene Ziegler (Author) , Timothy J. Luke (Author) , 01.01.2026 , in: Advances in Methods and Practices in Psychological Science, 9, 2 , 29 p.Research output: Journal contributions › Journal articles › Research › peer-review
- A Tale of Open Science: Emergence of a New Normal
Meikel Neumann (Author) , Marko Sarstedt (Author) , Susanne J. Adler (Author) , Doreen Siegfried (Author) , Oliver Genschow (Author) , Monika Imschloß (Author) , 01.12.2025 , in: Schmalenbach Journal of Business Research, 77, 4 , p. 763-792 , 30 p.Research output: Journal contributions › Journal articles › Research › peer-review
- The power and peril of first offers in negotiations: A conceptual, meta-analytic, and experimental synthesis
Hannes Petrowsky (Author) , Lea Boecker (Author) , Yannik Andrea Escher (Author) , Marie-Lena Frech (Author) , Malte Friese (Author) , Adam D. Galinsky (Author) , Brian Gunia (Author) , Alice J. Lee (Author) , Michael Schaerer (Author) , Martin Schweinsberg (Author) , Meikel Neumann (Author) , Roderick Swaab (Author) , Eve Sarah Troll (Author) , Marcel Weber (Author) , David D. Loschelder (Author) , 01.11.2025 , in: Organizational Behavior and Human Decision Processes, 191 , 30 p.Research output: Journal contributions › Journal articles › Research › peer-review
Contributions to collected editions/anthologies
- Donor Upgrading Strategies: Deepening Nonprofit Organizations Relationships with Donors
Christian Scherhag (Author) , Silke Boenigk (Author) , Meikel Neumann (Author) , 01.10.2020 1 ed. Berlin , p. 593-613 , 21 p.Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Research
Activities
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Is the Joke on You? How and Why (Non) Sexist Joking Relates to Work Outcomes
Yara Bouckaert (presenter) , Louisa Vofrei (Coauthor) , Nina Jonczyk (Coauthor) , Annika Mertens (Coauthor) , Meikel Neumann (Coauthor) , Laura Venz (Coauthor) , David D. Loschelder (Coauthor)
Activity: Presentations (poster etc.) › Research
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A threefold meta-analysis of economic first-offer effects in negotiations
Hannes Petrowsky (Speaker) , Yannik Andrea Escher (Speaker) , Lea Boecker (Coauthor) , Marie-Lena Frech (Coauthor) , Malte Friese (Coauthor) , Brian Gunia (Coauthor) , Alice J. Lee (Coauthor) , Michael Schaerer (Coauthor) , Martin Schweinsberg (Coauthor) , Meikel Neumann (Coauthor) , Roderick I. Swaab (Coauthor) , Eve Sarah Troll (Coauthor) , Marcel Weber (Coauthor) , David D. Loschelder (Coauthor)
Activity: Conference Presentations › Research
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Society for Personality & Social Psychology
Meikel Neumann (Reviewer)
Activity: Academic Consultant › Research
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European Marketing Academy Conference
Meikel Neumann (Reviewer)
Activity: Academic Consultant › Research
Prizes
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EAWOP impact incubator research dissemination award
Meikel Neumann (Recipient) Laura Venz (Recipient) David D. Loschelder (Recipient) ,Prize: external Prizes, scholarships, distinctions, appointments › Transfer
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Lehrpreis der Fakultät Management & Technology - Inferential Statistics 1
Meikel Neumann (Recipient) ,Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education
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Lehrpreis der Fachschaft Psychologie für die Veranstaltung Inferential Statistics 1
Meikel Neumann (Recipient) ,Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education
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Lehrpreis der Fakultät Wirtschaftswissenschaften
Meikel Neumann (Recipient) ,Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education
Courses
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Happiness/Purpose
Consumer Embarrassment
Consumer Ethics
Herangehensweise
Grundsätzlich betreue ich quantitative/experimentelle und weniger qualitative Abschlussarbeiten.
Zu den Formalia
Sofern Sie bei mir Ihre Abschlussarbeit schreiben gelten sowohl die IMO-Guidelines als auch meine Hinweise zu der formalen Gestaltung, die ich Ihnen sehr gerne zukommen lasse.
Zu der Bewerbung
- Lebenslauf
- Aktueller Notenauszug
I am very happy to support the following topics
Happiness/Purpose
Consumer Embarrassment
Consumer Ethics
Approach
Generally I supervise quantitative/experimental and less qualitative theses.
Concerning the formalities
If you are writing your thesis with me, the IMO guidelines apply, as well as my instructions on the formal design, which I will be happy to send you.
To the application
- curriculum vitae
- Current transcript of grades
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In dem Seminar werden zudem konkrete Mechanismen besprochen, wie "Sinn" erlangt und kultiviert werden kann. Ein Fokus liegt auf dem den Auswirkungen von "Happiness" auf den Konsum.