Dr. Meikel Neumann

21335 Lüneburg, Universitätsallee 1, C6.208
Fon +49.4131.677-2159, meikel.soliman@leuphana.de
Assoziierte/r, Research Center for Digital Transformation

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Vita

Meikel Neumann (né Soliman) is a Postdoctoral Researcher and Lab Manager of the "Leuphana Laboratories" at the Faculty of Management & Technology. His research is primarily concerned with consumer behavior. On the one hand, Meikel Neumann (né Soliman) deals with topics such as emotions in the consumer context. For example, he investigates how people in (consumer) situations perceive the negative emotion of embarrassment and how they deal with it (coping strategies). Another field of research deals with consumer ethics. These are behaviors that do not conform to the generally accepted norms of behavior in the consumer context. How do people evaluate unethical behavior? He is also concerned with prosocial and responsible consumer behavior. This includes the following questions: How can people be guided towards donation behavior (the prosocial consumer) and sustainable consumer behavior (e.g. nudging)? What can responsible marketing look like? Finally, he explores the question of what people associate with the term happiness and which behaviors really make people happy (vs. what people think makes them happy).

ACADEMIC CAREER

  • since 2020: Postdoctoral Researcher and Lab Manager, Leuphana University of Lüneburg
  • March 2020: Dissertation on the topic: Taking a Behavioral Science Approach to Understand Blood Donation Behavior - Empirical Evidence and Implications for Blood Donor Marketing, University of Hamburg
  • 2017 - 2019: Research assistant, PhD student, University of Hamburg
  • 2013 - 2016: Studies with a focus on consumer behavior, Saarland University
  • 2009 - 2013: Studied business administration, University of Hamburg

REVIEWER ACTIVITIES

  • Journal of Marketing Theory and Practice
  • Journal of Media Economics
  • Psychology & Marketing
  • Journal of Philanthropy and Marketing
  • Regular reviewer for conferences: EMAC, SPSP

AWARDS

  • Teaching award from the Psychology Student Council for the course "Inferential Statistics I"
  • Teaching award of the Faculty of Management & Technology for the course "Inferential Statistics I"
  • Teaching award from the Faculty of Management & Technology for the course "Marketing Ethics and Society"

Projects

Publications

Books and anthologies

  1. Expedition Open Science Land.: A travel guide for business research
    Marko Sarstedt (Author) , Doreen Siegfried (Author) , Meikel Neumann (Author) , Susanne Jana Adler (Author) , Oliver Genschow (Author) , Monika Imschloß (Author) , 2025 1 ed. Kiel , 93 p.

    Research output: Books and anthologies › Book › Research

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Journal contributions

  1. Implicit evidence for price-ending effects on quality and image perceptions
    Lennart Seitz (Author) , Hannes Petrowsky (Author) , Meikel Neumann (Author) , David D. Loschelder (Author) , 28.02.2026 , in: Journal of Revenue and Pricing Management, 2026

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. How the timing of texting triggers romantic interest after the first date: A curvilinear U-shaped effect and its underlying mechanisms
    Lars Teichmann (Author) , Hannes Petrowsky (Author) , Lea Boecker (Author) , Meikel Neumann (Author) , David D. Loschelder (Author) , 01.02.2026 , in: Journal of Social and Personal Relationships, 43, 2 , p. 570-593 , 24 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. A Tale of Open Science: Emergence of a New Normal
    Meikel Neumann (Author) , Marko Sarstedt (Author) , Susanne J. Adler (Author) , Doreen Siegfried (Author) , Oliver Genschow (Author) , Monika Imschloss (Author) , 01.12.2025 , in: Schmalenbach Journal of Business Research, 77, 4 , p. 763-792 , 30 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. The power and peril of first offers in negotiations: A conceptual, meta-analytic, and experimental synthesis
    Hannes Petrowsky (Author) , Lea Boecker (Author) , Yannik Andrea Escher (Author) , Malte Friese (Author) , Adam D. Galinsky (Author) , Brian Gunia (Author) , Alice J. Lee (Author) , Michael Schaerer (Author) , Martin Schweinsberg (Author) , Meikel Neumann (Author) , Roderick Swaab (Author) , Marcel Weber (Author) , David D. Loschelder (Author) , Marie Lena Frech (Author) , Eve S. Troll (Author) , 01.11.2025 , in: Organizational Behavior and Human Decision Processes, 191 , 30 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Morality and Ethical Challenges in Philanthropy—Initiating a Spark and Illuminating Future Research Directions
    Meikel Neumann (Author) , Jurgen Willems (Author) , 01.02.2025 , in: Journal of Philanthropy and Marketing, 30, 1 , 4 p.

    Research output: Journal contributions › Comments / Debate / Reports › Research

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Contributions to collected editions/anthologies

  1. Donor Upgrading Strategies: Deepening Nonprofit Organizations Relationships with Donors
    Meikel Neumann (Author) , Christian Scherhag (Author) , Silke Boenigk (Author) , 01.10.2020 1 ed. Berlin , p. 593-613 , 21 p.

    Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Research

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Activities

  1. Is the Joke on You? How and Why (Non) Sexist Joking Relates to Work Outcomes
    Yara Bouckaert (presenter) , Louisa Vofrei (Coauthor) , Nina Jonczyk (Coauthor) , Annika Mertens (Coauthor) , Meikel Neumann (Coauthor) , Laura Venz (Coauthor) , David D. Loschelder (Coauthor)

    Activity: Presentations (poster etc.) › Research

  2. A threefold meta-analysis of economic first-offer effects in negotiations
    Hannes Petrowsky (Speaker) , Yannik Andrea Escher (Speaker) , Lea Boecker (Coauthor) , Marie-Lena Frech (Coauthor) , Malte Friese (Coauthor) , Brian Gunia (Coauthor) , Alice J. Lee (Coauthor) , Michael Schaerer (Coauthor) , Martin Schweinsberg (Coauthor) , Meikel Neumann (Coauthor) , Roderick I. Swaab (Coauthor) , Eve Sarah Troll (Coauthor) , Marcel Weber (Coauthor) , David D. Loschelder (Coauthor)

    Activity: Conference Presentations › Research

  3. Society for Personality & Social Psychology
    Meikel Neumann (Reviewer)

    Activity: Academic Consultant › Research

  4. European Marketing Academy Conference
    Meikel Neumann (Reviewer)

    Activity: Academic Consultant › Research

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Prizes

  1. EAWOP impact incubator research dissemination award
    Meikel Neumann (Recipient) Laura Venz (Recipient) David D. Loschelder (Recipient) ,

    Prize: external Prizes, scholarships, distinctions, appointments › Transfer

  2. Lehrpreis der Fakultät Management & Technology - Inferential Statistics 1
    Meikel Neumann (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education

  3. Lehrpreis der Fachschaft Psychologie für die Veranstaltung Inferential Statistics 1
    Meikel Neumann (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education

  4. Lehrpreis der Fakultät Wirtschaftswissenschaften
    Meikel Neumann (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education

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Courses