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Dr. Meikel Neumann

21335 Lüneburg, Universitätsallee 1, C6.208
Fon +49.4131.677-2159, meikel.soliman@leuphana.de
Associated member, Research Center for Digital Transformation

Table of contents for this page

Vita

Meikel Neumann (né Soliman) is a Postdoctoral Researcher and Lab Manager of the "Leuphana Laboratories" at the Faculty of Management & Technology. His research is primarily concerned with consumer behavior. On the one hand, Meikel Neumann (né Soliman) deals with topics such as emotions in the consumer context. For example, he investigates how people in (consumer) situations perceive the negative emotion of embarrassment and how they deal with it (coping strategies). Another field of research deals with consumer ethics. These are behaviors that do not conform to the generally accepted norms of behavior in the consumer context. How do people evaluate unethical behavior? He is also concerned with prosocial and responsible consumer behavior. This includes the following questions: How can people be guided towards donation behavior (the prosocial consumer) and sustainable consumer behavior (e.g. nudging)? What can responsible marketing look like? Finally, he explores the question of what people associate with the term happiness and which behaviors really make people happy (vs. what people think makes them happy).

ACADEMIC CAREER

  • since 2020: Postdoctoral Researcher and Lab Manager, Leuphana University of Lüneburg
  • March 2020: Dissertation on the topic: Taking a Behavioral Science Approach to Understand Blood Donation Behavior - Empirical Evidence and Implications for Blood Donor Marketing, University of Hamburg
  • 2017 - 2019: Research assistant, PhD student, University of Hamburg
  • 2013 - 2016: Studies with a focus on consumer behavior, Saarland University
  • 2009 - 2013: Studied business administration, University of Hamburg

REVIEWER ACTIVITIES

  • Journal of Marketing Theory and Practice
  • Journal of Media Economics
  • Psychology & Marketing
  • Journal of Philanthropy and Marketing
  • Regular reviewer for conferences: EMAC, SPSP

AWARDS

  • Teaching award from the Psychology Student Council for the course "Inferential Statistics I"
  • Teaching award of the Faculty of Management & Technology for the course "Inferential Statistics I"
  • Teaching award from the Faculty of Management & Technology for the course "Marketing Ethics and Society"

Projects

  1. Infrastruktur zur Erfassung des digitalen Entscheidungsverhaltens
    David D. Loschelder (Project manager, academic) , Meikel Neumann (Project staff)
    →

    Project: Research

  2. Strengthening online resesarch competences - development of a digital teaching / Learning concept to convey an application-oriented implementation of online research using software tools
    David D. Loschelder (Project manager, academic) , Meikel Neumann (Project staff)
    →

    Project: Research

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Publications

Books and anthologies

  1. Expedition Open Science Land.: A travel guide for business research
    Marko Sarstedt (Author) , Doreen Siegfried (Author) , Meikel Neumann (Author) , Susanne Jana Adler (Author) , Oliver Genschow (Author) , Monika Imschloß (Author) , 2025 1 ed. Kiel , 93 p.

    Research output: Books and anthologies › Book › Research

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Journal contributions

  1. The emotional aftermath of football: How national team performance during the UEFA Men's EURO 2024 shapes spectators' daily emotions
    Lea Boecker (Author) , Kathi Diel (Author) , Hannes Petrowsky (Author) , Yannik A. Escher (Author) , Paweł Muniak (Author) , Meikel Neumann (Author) , Danna Oomen (Author) , Leonie Schwarz (Author) , Annik Strauch (Author) , Marcel Weber (Author) , Malte Friese (Author) , Oliver Genschow (Author) , David D. Loschelder (Author) , 01.01.2027 , in: Psychology of Sport and Exercise, 88 , 10 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Longitudinal event-sampling dataset of football fans across five countries during the 2024 European championship
    Hannes Petrowsky (Author) , Lea Boecker (Author) , Katharina Diel (Author) , Paweł Muniak (Author) , Meikel Neumann (Author) , Danna Oomen (Author) , Leonie Schwarz (Author) , Annik Strauch (Author) , Marcel Weber (Author) , Malte Friese (Author) , Oliver Genschow (Author) , David D. Loschelder (Author) , Yannik Andrea Escher (Author) , 01.12.2026 , in: Scientific data, 13, 1 , 15 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Whether we win or with whom we watch: How international sporting events link to life satisfaction and work motivation
    Meikel Neumann (Author) , Annik Strauch (Author) , Lea Boecker (Author) , Kathi Diel (Author) , Paweł Muniak (Author) , Danna Oomen (Author) , Hannes Petrowsky (Author) , Leonie Schwarz (Author) , Marcel Weber (Author) , Malte Friese (Author) , Oliver Genschow (Author) , S. Alexander Haslam (Author) , David D. Loschelder (Author) , Yannik A. Escher (Author) , 01.10.2026 , in: British Journal of Social Psychology, 65, 4

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. Individual differences in lay conceptions of a happy, meaningful, and psychologically rich life
    Meikel Neumann (Author) , 01.07.2026 , in: Personality and Individual Differences, 257 , 7 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. A kick to desire: National teams’ performance during the UEFA EURO 2024 affected the frequency with which Europeans experienced sexual events
    Marcel Weber (Author) , Malte Friese (Author) , Hannes Petrowsky (Author) , Lea Boecker (Author) , Katharina Diel (Author) , Paweł Muniak (Author) , Danna Oomen (Author) , Meikel Neumann (Author) , Annik Strauch (Author) , Oliver Genschow (Author) , David D. Loschelder (Author) , Yannik Andrea Escher (Author) , 04.06.2026 , in: Social Psychological and Personality Science , 13 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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Contributions to collected editions/anthologies

  1. Donor Upgrading Strategies: Deepening Nonprofit Organizations Relationships with Donors
    Christian Scherhag (Author) , Silke Boenigk (Author) , Meikel Neumann (Author) , 01.10.2020 1 ed. Berlin , p. 593-613 , 21 p.

    Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Research

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Activities

  1. Is the Joke on You? How and Why (Non) Sexist Joking Relates to Work Outcomes
    Yara Bouckaert (presenter) , Louisa Vofrei (Coauthor) , Nina Jonczyk (Coauthor) , Annika Mertens (Coauthor) , Meikel Neumann (Coauthor) , Laura Venz (Coauthor) , David D. Loschelder (Coauthor)

    Activity: Presentations (poster etc.) › Research

  2. A threefold meta-analysis of economic first-offer effects in negotiations
    Hannes Petrowsky (Speaker) , Lea Boecker (Coauthor) , Marie-Lena Frech (Coauthor) , Malte Friese (Coauthor) , Brian Gunia (Coauthor) , Alice J. Lee (Coauthor) , Michael Schaerer (Coauthor) , Martin Schweinsberg (Coauthor) , Meikel Neumann (Coauthor) , Roderick I. Swaab (Coauthor) , Marcel Weber (Coauthor) , David D. Loschelder (Coauthor) , Yannik Escher (Speaker) , Eve Sarah Troll (Coauthor)

    Activity: Conference Presentations › Research

  3. Society for Personality & Social Psychology
    Meikel Neumann (Reviewer)

    Activity: Academic Consultant › Research

  4. European Marketing Academy Conference
    Meikel Neumann (Reviewer)

    Activity: Academic Consultant › Research

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Prizes

  1. EAWOP impact incubator research dissemination award
    (Recipient) (Recipient) (Recipient) ,

    Prize: external Prizes, scholarships, distinctions, appointments › Transfer

  2. Lehrpreis der Fakultät Management & Technology - Inferential Statistics 1
    (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education

  3. Lehrpreis der Fachschaft Psychologie für die Veranstaltung Inferential Statistics 1
    (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education

  4. Lehrpreis der Fakultät Wirtschaftswissenschaften
    (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education

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Courses

C Educational Psychology - seminar
Meikel Neumann
Next appointment:
Wednesday, 2026-11-11 at 10:15
Room: C 12.006 Seminarraum
D Educational Psychology - seminar
Meikel Neumann
Next appointment:
Wednesday, 2026-11-04 at 10:15
Room: C 12.006 Seminarraum
Empirical Research Project - Social Cognition & Emotion
Meikel Neumann
In small groups, students will dive into different areas of social cognition & emotion by running their own experiments. Our goal is to investigate processes underlying different societal-relevant phenomena and constructs, such as social cognition & emotion, human imitation, belief in free will or trust in science — to name just a few examples.
This course consists of the following 10 parts: (1) discussing relevant empirical literature of social and cognitive psychology, (2) identifying a research question, (3) deriving hypotheses, (4) getting to know research designs in applied psychology, (5) applying an empirical research design, (6) implementing and conducting an empirical research project, (7) collecting data, (8) analyzing the data, (9) evaluating the results, and (10) presenting the findings.
Next appointment:
Wednesday, 2026-11-04 at 12:15
Room: C 6.320 Seminarraum