Dr. Hong Zhang

21335 Lüneburg, Universitätsallee 1, C11.019
Fon +49.04131.677-1178, hong.zhang@leuphana.de
Wiss. Mitarbeiter*in, Professur für Sozial-, Organisations- und Politische Psychologie, insbesondere empirische Verhandlungsforschung

Inhaltsverzeichnis dieser Seite

Werdegang

Hong Zhang ist Postdoktorand in der Abteilung für Sozial- und Politische Psychologie (SPP) und Motivationspsychologie an der Leuphana Universität Lüneburg. Als Mitglied der Negotiation Research Group (NRG) konzentriert sich Hongs Forschung auf die Kognitionen (z.B. mentale Buchhaltungsprozesse; Mindsets) und Emotionen (z.B. Neid) von Parteien in den verschiedenen Verhandlungskontexten (z.B. Käufer-Verkäufer-Verhandlungen, Verhandlungen über die Verteilung von Ressourcen). Sie hat ihre Forschung in Asien, Europa und Nordamerika präsentiert und unterrichtet College-Kurse über empirische Forschung und Verhandlungen. Hong ist bestrebt, ihre Forschungsergebnisse auf reale Verhandlungen anzuwenden und sie aus ökologischer, ökonomischer und gesellschaftlicher Perspektive für die Praxis wertvoll zu machen. Sie hat ihre Erkenntnisse mit Verhandlungspraktikern in MBA-Kursen sowie in Unternehmensschulungen (z.B. Poznań University of Economics and Business, Siemens) geteilt.

Hong erhielt ihren BA in Betriebswirtschaft und französischer Literatur von der Wuhan Universität (China), ihren MSc in Management von der ESC Rouen Business School (Frankreich) und ihren Ph.D. in Management und Marketing von der Freien Universität Berlin.

Forschungsinteressen: Verhandlung, Mental Accounting, Agenda Setting, Emotion, Mindset

Projekte

Publikationen

Beiträge in Zeitschriften

  1. Structuring success: How issue-packaging agendas foster better joint outcomes in multi-issue negotiations
    Hong Zhang (Autor*in) , Ingmar Geiger (Autor*in) , Johann M. Majer (Autor*in) , Roman Trötschel (Autor*in) , 01.03.2026 , in: Journal of Experimental Social Psychology, 123 , 9 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  2. Thinking Beyond the Bargaining Table: Negotiators’ Perceptions, Behaviours and Outcomes in Negotiations Affecting External Parties
    Kai Zhang (Autor*in) , Hong Zhang (Autor*in) , Hillie Aaldering (Autor*in) , Johann M. Majer (Autor*in) , Roman Trötschel (Autor*in) , 01.12.2025 , in: European Journal of Social Psychology, 55, 7 , S. 1152-1170 , 19 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  3. Beyond Propensity: Thresholds, Costs, and Interventions in Negotiation Avoidance
    David A. Hunsaker (Autor*in) , Hong Zhang (Autor*in) , Alice J. Lee (Autor*in) , 01.01.2025 , in: Negotiation and Conflict Management Research, 18, 4 , S. 37-56 , 20 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  4. Expanding the pie or spoiling the cake? How the number of negotiation issues affects integrative bargaining
    Marco Warsitzka (Autor*in) , Hong Zhang (Autor*in) , Bianca Beersma (Autor*in) , Philipp Alexander Freund (Autor*in) , Roman Trötschel (Autor*in) , 01.08.2024 , in: Journal of Applied Psychology, 109, 8 , S. 1224-1249 , 26 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  5. Present generation’s negotiators realize their interests at the cost of future generations
    Marie Treek (Autor*in) , Johann M. Majer (Autor*in) , Hong Zhang (Autor*in) , Kai Zhang (Autor*in) , Roman Trötschel (Autor*in) , 01.11.2023 , in: Journal of Environmental Psychology, 91

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Alle Publikationen anzeigen

Aktivitäten

  1. Managing the present generations’ conflicts on the backs of future generations: How current generation’s negotiators create and claim value for themselves and future others
    Marie Treek (Präsentator*in) , Johann Majer (Ko-Autor*in) , Hong Zhang (Ko-Autor*in) , Kai Zhang (Ko-Autor*in) , Roman Trötschel (Ko-Autor*in)

    Aktivität: Konferenzvorträge › Forschung

  2. One generation plants the trees, another gets the shade? Negotiators' perceptions and behaviors in intergenerational allocations of resources.
    Marie Treek (Sprecher*in) , Johann Majer (Ko-Autor*in) , Hong Zhang (Ko-Autor*in) , Roman Trötschel (Ko-Autor*in)
    →

    Aktivität: Konferenzvorträge › Forschung

  3. Economic Capital and Social Capital in Integrative Negotiations - IACM 2019
    Kai Zhang (Sprecher*in) , Hong Zhang (Sprecher*in) , Roman Trötschel (Sprecher*in)
    →

    Aktivität: Konferenzvorträge › Forschung

  4. Mental Parsing as A Mixed Blessing for Integrative Agreements: When Parsing Multiple Issues into Separate Mental Accounts Helps Versus Hurts Negotiators.
    Roman Trötschel (Sprecher*in) , Hong Zhang (Sprecher*in) , Johann Majer (Sprecher*in)
    →

    Aktivität: Konferenzvorträge › Forschung

  5. A Model of Mental Accounting in Negotiations.
    Roman Trötschel (Sprecher*in) , Hong Zhang (Sprecher*in) , Johann Majer (Sprecher*in) , Louise Leitsch (Sprecher*in) , Marco Warsitzka (Sprecher*in)
    →

    Aktivität: Konferenzvorträge › Forschung

Alle Aktivitäten anzeigen

Auszeichnungen

  1. AC4 IACM Conference Scholar Award
    Hong Zhang (Empfänger/-in) ,

    Auszeichnung: Externe Preise, Stipendien, Auszeichnungen, Ernennungen › Forschung

  2. Research Grant from DRRC, Kellogg School of Management – Research residency
    Roman Trötschel (Empfänger/-in) Hong Zhang (Empfänger/-in) ,

    Auszeichnung: Externe Preise, Stipendien, Auszeichnungen, Ernennungen › Forschung

  3. AC4 IACM Conference Scholar Award
    Hong Zhang (Empfänger/-in) ,

    Auszeichnung: Externe Preise, Stipendien, Auszeichnungen, Ernennungen › Forschung

Alle Auszeichnungen anzeigen

Lehrveranstaltungen

Advanced empirical research group A
Hong Zhang
⌄
This course is a preparation to conduct empirical research for the Bachelor’s thesis. Students will learn about all stages of conducting work (e.g., planning, collecting data, writing up the results). In so doing, we will put an emphasis on conducting research according to open science principles (e.g., preregistration, open materials, open data). Students will learn how to apply such principles to their own research. During the course, students will develop and present ideas for their bachelor thesis and practice planning and pre-registering empirical studies. Students will also practice peer-reviewing each other's work and providing constructive comments.
Nächster Termin:
Dienstag, 05.05.2026 um 09:00 Uhr
Raum: C 7.019 Seminarraum
Advanced empirical research group B
Hong Zhang
⌄
This course is a preparation to conduct empirical research for the Bachelor’s thesis. Students will learn about all stages of conducting work (e.g., planning, collecting data, writing up the results). In so doing, we will put an emphasis on conducting research according to open science principles (e.g., preregistration, open materials, open data). Students will learn how to apply such principles to their own research. During the course, students will develop and present ideas for their bachelor thesis and practice planning and pre-registering empirical studies. Students will also practice peer-reviewing each other's work and providing constructive comments.
Nächster Termin:
Dienstag, 12.05.2026 um 09:00 Uhr
Raum: C 7.019 Seminarraum
Psychology of Motivation, Emotion, Communication and Self-Regulation - Sem 1 for Major Psych.
Hong Zhang
⌄
Why is it sometimes so hard to act in the way we would like to act? To eat less meat or sugar, quit smoking, go jogging, or take the bike rather than the car? Why do some people give up their goals easily? Can we downregulate our impulses? It is well established that a lot of people struggle with more sustainable behavior, reasonable diet, healthy routine, emotions, cigarettes, and alcohol every day, and that people can differ enormously in their ability to succeed in self-regulation.

Self-regulation refers to people’s capacity to alter their thoughts, emotions, impulses, and behavior in the service of their goals. No matter what the goal is, effective self-regulation is necessary: people have to continuously regulate their thoughts, emotions, and behavior in order to maintain their goals and stay on the right track. Therefore, an understanding of the process of self-regulation is key to this course. In this seminar, we will discuss cutting-edge research on how people can use self-regulatory skills to bolster their self-control enabling them to successfully pursue goals in various domains, such as sustainability, health, academic, and professional goals. Topics covered in this seminar include basic regulatory processes, the cognitive dimension of self-regulation, nonconscious and conscious self-regulation, interventions and applications of self-regulation, and the role of personality in self-regulation. This course will help students to understand how to best regulate motivation and emotion from both intrapersonal and interpersonal perspectives.


The primary teaching format used in this seminar includes a mixture of student presentations and discussions. In each session, scientific articles on a specific topic relevant to self-regulation will be assigned for reading and discussion. Each student will present at least one article during the seminar. The student presentations have been included to benefit both the collective and the individual. From a collective perspective, student presentations expose all students to more articles, enriching their knowledge while reducing the burden of having to read too many papers. From an individual perspective, student presentations help them hone their presentation and communication skills. As such, the students should prepare their presentations as if they were giving the talk at an academic conference. Thus, they will need to first set up the theoretical context and then select the most important studies to present. After each presentation, the discussion of the presentation, the respective article, and related research will be held between students and the instructor.
Nächster Termin:
Donnerstag, 07.05.2026 um 10:15 Uhr
Raum: C 12.015 Seminarraum