Job Lab: Successful Personnel Marketing
What are the best ways to successfully advertise job profiles?
23. Sep
The Job Lab is dedicated to the question of how sustainable working models and job profiles can be designed. Regional companies and workers are given the opportunity to exchange ideas on key issues relating to work design, work together on concrete solutions and try out new ideas.
The labour market is undergoing radical change: job profiles and requirements for skilled workers are changing across all sectors. Digitalisation, new forms of collaboration and changing employee expectations mean that traditional job profiles are becoming increasingly irrelevant. Companies are faced with the challenge of filling vacant positions in a targeted manner and retaining qualified employees in the long term in order to remain competitive.
The Job Lab aims to develop and test innovative job profiles at the interface between science, business and society. The focus is on how task and competence profiles can be designed in such a way that individual needs and operational requirements are brought together in the best possible way.
The project ranges from conceptual rethinking of future job profiles to the practical development of implementable measures – with the aim of deploying qualified specialists in a targeted and tailored manner.
