Public Service Media 2.0

The scheme "Public Service Media 2.0" was part of the Lüneburg Innoavtion Incubator.

The project Public Service Media 2.0 (PSM 2.0) researched how the constitutional Public Service Media mandate is changing in the digital age. "Grundversorgung" - the provision of essential, universally available audio-visual information, education and entertainment - stands at a crossroads between broadcasting and Internet, public and private organisation, cultural and economic good, federal, national and European regulation, public sphere and echo chamber and between the generations and their media cultures. Our starting hypothesis was that PSM need to follow the digital generation into the internet in order to continue to fulfil its functions for society.

On the research side, the project addressed the changing public sphere and the role of PSM in serving democracy and society. In particular, we focused on new forms of a networked public sphere and on evolving methods for Internet-based media research, for knowledge management and new practices such as data journalism.

Furthermore, the project created spaces for debate and for experimentation. What PSM offers on the Internet can look like was turned into prototypes that could be experienced and was developed further in discussions with producers and audiences.

The PSM 2.0 Lab rested on three pillars:


We were an interdisciplinary team, coming from media and film studies, sociology, political science, informatics, law and design. The research projects are clustered around the themes public sphere, peer-structures and knowledge technologies.


The deliberations on the future of PSM concern all citizens and not merely a narrow circle of specialists. PSM 2.0 strove to widen and facilitate these debates by means of an initial set of Theses on the Future of Public Service Media Provisions in the Internet Age, by publications and blog posts, regular colloquia with invited speakers and other events and by an upcoming series of policy briefs.


Imagining and debating alternatives does have its limits. Therefore, PSM 2.0 conducted practical experiments, testing novel concepts, making them tangible and putting them up for discussion. These included ideas for reaching young audiences, for gleaning insights from social media interactions, for editorial curation, transmediality, navigation and interaction.

More information in the German version.