Startup ERASON im MEZZANIN-Podcast: „Wir haben das gespielt wie ein Computer-Spiel“
2024-03-06 How can advertising budgets be used optimally in marketing? The company ERASON GmbH has developed an artificial intelligence that helps companies to better understand customer groups and thus make communication and media planning more efficient and accurate.
In the MEZZANIN podcast, Niklas Maximilian Mrutzek, former Leuphana student and one of the founders of ERASON, tells the story of his company. How did the project develop from a Master's in Data Science to a successful company with a well-known clientele?
He talks about the early bumpy steps of the three-person founding team, the lessons learned in creating structures and growing into the role of entrepreneur, as well as the initial successes of the business idea with later customers. What helped him and his co-founders was the carefree approach of tackling the start-up like a computer game: Always cracking one level after another.