Prof. Dr. Monika Imschloß

Monika Imschloß
21335 Lüneburg, Universitätsallee 1, C6.112
Fon +49.4131.677-1849, monika.imschloss@leuphana.de

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Vita

Since 2020 Prof. Dr. Monika Imschloß is professor for business administration, in particular marketing. She primarily focusses on questions concerning consumer behavior in retail contexts. In terms of content, particular emphasis is placed on aspects of multi-sensory marketing, digitalization, and sustainability. The research program investigates how sensory stimuli (especially music) influence buying and consumption behavior and how consumers react to digital innovations (e.g. self-tracking apps, software upgradeability) or sustainable products (e.g. upcycling).

In both research and teaching, the professorship strives for a close exchange with practice in order to ensure the practical relevance of questions and contents.

Academic Career

  • 2015-2020 IFH Junior-Professor of Marketing and Retailing at the University of Cologne
  • 2014 Ph.D in Marketing from the University of Mannheim
  • 2014 Dissertation on multi-sensory marketing
  • 2010-2014 Doctoral student at the Chair of Business-to-Business Marketing, Sales & Pricing, University of Mannheim
  • 2010 Diploma in psychology, University of Würzburg

Expert Activities

  • Editorial Review Board Member of the Journal of Business Research (80002900.indd (elsevier.com)
  • Reviewer on request for several Marketing-Journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Medical Internet Research, Psychology & Marketing
  • Regular Reviewer for conferences: EMAC, AMS and AMA

Projects

Publications

Books and anthologies

  1. Expedition Open Science Land.: A travel guide for business research
    Marko Sarstedt (Author) , Doreen Siegfried (Author) , Meikel Neumann (Author) , Susanne Jana Adler (Author) , Oliver Lorin Georg Genschow-Lindau (Author) , Monika Hannelore Imschloß (Author) , 2025 1 ed. Kiel , 93 p.

    Research output: Books and anthologies › Book › Research

  2. Multisensory Design of Retail Environments: Vision, Sound, and Scent
    Monika Hannelore Imschloß (Author) , Marko Sarstedt (Author) , Susanne Jana Adler (Author) , 2024 Zweite Auflage ed. Wiesbaden , 83 p.

    Research output: Books and anthologies › Book › Research

  3. Multisensory Design of Retail Environments: Vision, Sound, and Scent
    Monika Hannelore Imschloß (Author) , Marko Sarstedt (Author) , Susanne Jana Adler (Author) , 2023 Wiesbaden , 72 p.

    Research output: Books and anthologies › Book › Research

  4. Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen
    Monika Hannelore Imschloß (Author) , Marko Sarstedt (Author) , Susanne Adler (Author) , 2022 1. ed. Wiesbaden , 74 p.

    Research output: Books and anthologies › Book › Research

View all publications

Journal contributions

  1. Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce
    Niklas Oberwegner (Author) , Fabienne Cantner (Author) , Monika Hannelore Imschloß (Author) , Michael K. Zürn (Author) , 01.12.2025 , in: Marketing Letters, 36, 4 , p. 903-916 , 14 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. A Tale of Open Science: Emergence of a New Normal
    Meikel Neumann (Author) , Marko Sarstedt (Author) , Susanne J. Adler (Author) , Doreen Siegfried (Author) , Oliver Lorin Georg Genschow-Lindau (Author) , Monika Hannelore Imschloß (Author) , 05.08.2025 , in: Schmalenbach Journal of Business Research , 30 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Value creation in post-pandemic retailing: a conceptual framework and implications
    Monika Hannelore Imschloß (Author) , Martin Schwemmle (Author) , 01.08.2024 , in: Journal of Business Economics : JBE, 94, 6 , p. 851-889 , 39 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. The Managerial Relevance of Marketing Science: Properties and Genesis
    Monika Hannelore Imschloß (Author) , Nico Schauerte (Author) , Maren Becker (Author) , Julian R.K. Wichmann (Author) , Werner J. Reinartz (Author) , 01.12.2023 , in: International Journal of Research in Marketing, 40, 4 , p. 801-822 , 22 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Wie suchst du so?: Wie Sprachtechnologie den Suchprozess verändert und warum gesprochene Suchanfragen zu besseren Suchergebnissen führen.
    Monika Hannelore Imschloß (Author) , 01.11.2023 , in: Absatzwirtschaft, 2023, 11 , p. 48 , 1 p.

    Research output: Journal contributions › Journal articles › Transfer

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Contributions to collected editions/anthologies

  1. How Music Touches: Investigating the Influence of Sounds on Haptics
    Monika Hannelore Imschloß (Author) , Christian Homburg (Author) , Christina Kuehnl (Author) , 01.01.2014 Orlando , p. C80-C81 , 2 p.

    Research output: Contributions to collected editions/anthologies › Published abstract in conference proceedings › Research

  2. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
    Monika Hannelore Imschloß (Author) , Christian Homburg (Author) , Christina Kuehnl (Author) , 01.05.2012 Lisbon , p. 213-214 , 2 p.

    Research output: Contributions to collected editions/anthologies › Published abstract in conference proceedings › Research

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Activities

  1. Einfluss sensorischer Reize auf das Kaufverhalten am Point of Sale – Schwerpunkt Musik
    Monika Hannelore Imschloß (Speaker)

    Activity: talk or presentation in privat or public events › Transfer

  2. Konsumverhalten und Lösungsansätze im Fokus der Nachhaltigkeit
    Monika Hannelore Imschloß (Speaker)

    Activity: talk or presentation in privat or public events › Transfer

  3. Musik am Point of Sale
    Monika Hannelore Imschloß (Speaker)

    Activity: talk or presentation in privat or public events › Transfer

  4. Deep Dive: KI im Marketing
    Monika Hannelore Imschloß (Speaker)

    Activity: talk or presentation in privat or public events › Transfer

  5. Click Green, Choose Greener: Investigating the Spillover Effect of Voluntary Carbon Offsetting on subsequent Pro-Environmental Decisions
    Ann-Kathrin Nies (Speaker) , Monika Hannelore Imschloß (Speaker)

    Activity: Conference Presentations › Research

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Press / Media

  1. Mit curvy Designs weniger anecken?!
    1 Media contribution

    Press/Media: Press/Media

  2. Die Überzeugungskraft von Fehlern
    1 Media contribution

    Press/Media: Press/Media

  3. Wie gesund und nachhaltig ist Veggie-Fleisch wirklich?
    1 Media contribution

    Press/Media: Press/Media

  4. KI-Interaktion: Menschlicher durch Dialog
    1 Media contribution

    Press/Media: Press/Media

  5. Just do it – Die Sprache effektiver Slogans
    1 Media contribution

    Press/Media: Press/Media

View all press/media coverage

Prizes

  1. M & T Impact Awards 2024
    Monika Hannelore Imschloß (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Transfer

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Teaching