Lennart Seitz, M.Sc.
Vita
Dr. Lennart Seitz is Research Associate at the Chair of Business Administration, in particular Communication and Cultural Management. After completing a Double Degree in European Business & Psychology and Business Administration, he earned his Master's degree in Management & Marketing from Leuphana University. In 2024, he was awarded a Ph.D. in Economics and Social Sciences. In his research, he explores the positive and negative downstream consequences of humanizing chatbots from a consumer perspective. Further areas of interest include general business psychology, experimental methods, and the digitization of healthcare.
Academic Background
- 2024: Ph.D. in Economics and Social Sciences
- since 2023: Research Associate in the "AddIChron" project, Leuphana University Lüneburg
- 2019-2022: Research Associate in the "Medibility" project, Leuphana University Lüneburg
- 2017-2019: M.Sc. Management & Marketing, Leuphana University Lüneburg
- 2014-2017: B.A. Business Administration, European University for Economics & Management, Luxembourg
- 2013-2017: B.Sc. European Business & Psychology, University of Applied Sciences for Economics & Management, Essen
Projects
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Akzeptanz digitaler, datenbasierter Interventionen für chronische Erkrankungen am Beispiel Typ-2-Diabetes
Sigrid Bekmeier-Feuerhahn (Project manager, academic) , Lennart Seitz (Project staff)
→Project: Research
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Investigation & design of an AI-supported, hybrid communication system in telemedical consulting
Sigrid Bekmeier-Feuerhahn (Project manager, academic) , Lennart Seitz (Project staff)
→Project: Research
Publications
Journal contributions
- Artificial empathy in healthcare chatbots: Does it feel authentic?
Lennart Seitz (Author) , 01.07.2024 , in: Computers in Human Behavior: Artificial Humans, 2, 1 , 17 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Anthropomorphe Markengestaltung – Wenn Marken menschlich werden
Lennart Seitz (Author) , Sigrid Bekmeier-Feuerhahn (Author) , 01.02.2023 , in: Transfer, Werbeforschung & Praxis, 69, 2 , p. 48-55 , 8 p.Research output: Journal contributions › Journal articles › Transfer › peer-review
- Deal or no deal? How round vs precise percentage offers and price-ending mimicry affect impasse risk in over 25 million eBay negotiations
Hannes Marwin Petrowsky (Author) , Lennart Seitz (Author) , Burkhardt Funk (Author) , David Demian Loschelder (Author) , Martin Schweinsberg (Author) , 01.01.2023 , in: Journal of Economic Psychology, 94 , 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots
Lennart Seitz (Author) , Sigrid Bekmeier-Feuerhahn (Author) , Krutika Gohil (Author) , 01.09.2022 , in: International Journal of Human Computer Studies, 165Research output: Journal contributions › Journal articles › Research › peer-review
- Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse
Lennart Seitz (Author) , Sigrid Bekmeier-Feuerhahn (Author) , Sarah Federau (Author) , 01.01.2022 , in: Transfer, 68, 4 , p. 64-67 , 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
Contributions to collected editions/anthologies
- The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?
Lennart Seitz (Author) , Sigrid Bekmeier-Feuerhahn (Author) , Julia Woronkow (Author) , Krutika Gohil (Author) , 01.01.2021Research output: Contributions to collected editions/anthologies › Article in conference proceedings › Research › peer-review
- Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
Lennart Seitz (Author) , Sigrid Bekmeier-Feuerhahn (Author) , 01.01.2021Research output: Contributions to collected editions/anthologies › Article in conference proceedings › Research › peer-review
- Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems
Lennart Seitz (Author) , Sigrid Bekmeier-Feuerhahn (Author) , Florian Bontrup (Author) , Justus Wildt (Author) , Krutika Gohil (Author) , 27.05.2020 Brüssel , 10 p.Research output: Contributions to collected editions/anthologies › Article in conference proceedings › Research › peer-review
Activities
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‘Please, Just Make Service Faster’: When Human-likeness in Chatbots Backfires
Lennart Seitz (Speaker)
Activity: Conference Presentations › Research
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Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?
Lennart Seitz (Speaker)
Activity: Conference Presentations › Research
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Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
Lennart Seitz (Speaker)
Activity: Conference Presentations › Research
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The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?
Lennart Seitz (Speaker) , Julia Woronkow (Coauthor) , Sigrid Bekmeier-Feuerhahn (Coauthor) , Krutika Gohil (Coauthor)
Activity: Conference Presentations › Research
Prizes
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Lehrpreis für die Veranstaltung "Lehrforschungsprojekt Marketingmanagement #3 Interaktion mit Künstlicher Intelligenz"
Lennart Seitz (Recipient) ,Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education