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Prof. Dr. Hannah Trittin-Ulbrich

21335 Lüneburg, Universitätsallee 1, C6.126
Fon +49.4131.677-2188, hannah.trittin@leuphana.de
Professor, Professorship of Business Administration, in particular Business in Society
Associated member, Research Center for Digital Transformation
Associated member, Leuphana Center for Organization & Social Transformation

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Vita

Hannah Trittin-Ulbrich is Professor of Business Administration, in particular Business in Society at Leuphana University Lüneburg.

From 2018 to 2022, she was Assistant Professor of Business Administration, in particular Business Ethics at Leuphana University Lüneburg.

In 2020/2021, she was a Fellow of the Schöller Foundation, which funded her research project "Ethics Management in the Digital Age: The Role of Processes, Practices, and Competencies".

In 2018/2019, she was a Governing Responsible Research Fellow at Copenhagen Business School, Denmark.

Hannah Trittin-Ulbrich conducts research on corporate social responsibility (CSR), sustainability or CSR communication, corporate digital responsibility (CDR), new forms of work and organizing, and the role of individual agents of sustainability, so called change agents for sustainability, for the sustainability transformation of organizations.

Hannah Trittin-Ulbrich's work has been published in the Journal of Management Studies, Organization, Business & Society, Journal of Management Inquiry, Journal of Business Ethics, among others. 

Hannah Trittin-Ulbrich has also been or is guest editor for the journals Organization, Business & Society, Management Communication Quarterly, and Business Ethics, the Environment and Responsibility.

Hannah Trittin-Ulbrich has received several awards for her research and teaching and presents her work in a variety of academic and practitioner formats. She was also the main organizer of the international CSR Communication Conference 2022.

She was co-organizer of the DFG-funded research network "Grand Challenges and New Forms of Organizing" and is head of the certificate program "Digital Ethics" at the Professional School as well as lecturer in the MBA "Sustainability Management" at Leuphana University.

In 2022, Hannah Trittin-Ulbrich hosted the 6th international "CSR Communication Conference" at Leuphana University. Information about the conference can be found here.

 

2020/21 Schöller Fellow, Schöller Foundation, Nuremberg, Germany

2018/19 Governing Research Fellow, Copenhagen Business School, Copenhagen, Denmark

2016/2018 Postdoctoral researcher at Chair for Foundations of Business Adminstration and Theories of the Firm, University of Zurich.

2011/2016 Research assistant and PhD Candidate at Chair for Foundations of Business Adminstration and Theories of the Firm, University of Zurich.

2010/2011 Project manager at communication agency neulandherzer in Munich, Germany.

2009/2010 Project manager at University of Erlangen-Nuremberg for Model United Nations project (FAUMUN).

2004/2009 Magister Artium in Political Science/Economic Science, University of Erlangen-Nuremberg.

 

Projects

  1. Embracing Transformation: Companies as Drivers of Sustainability Transformations
    Stefan Schaltegger (Project manager, academic) , Hannah Trittin-Ulbrich (Project manager, academic) , Jacob Hörisch (Project manager, academic) , Michael Gielnik (Project manager, academic) , Sara Dahlman (Coordination) , Laura Christina Hetzler (Project staff)
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    Project: Research

  2. Deloitte-Stiftung Stipendienprogramm
    Hannah Trittin-Ulbrich (Project manager, academic)
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    Project: Individual grant

  3. Game-Didaktik - Spielbasierte Lehre an der Leuphana
    Johannes Katsarov (Project manager, academic) , Hannah Trittin-Ulbrich (Project manager, academic)
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    Project: Teaching

  4. DigiTaL - Teilprojekt 08: DI-SZENARIO – Verantwortungsvolle Einführung Digitaler Innovationen in Organisationen: Ein Szenario-basierter Ansatz
    Paul Drews (Project manager, academic) , Hannah Trittin-Ulbrich (Project manager, academic) , Nils Johann Tschoppe (Project staff)
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    Project: Teaching

  5. Governing ethics in the digital age: The role of processes, practices, and competencies
    Hannah Trittin-Ulbrich (Project manager, academic)
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    Project: Research

View all projects

Publications

Journal contributions

  1. Social Media Is a Threat for Democracy! A Political Perspective for Analysing and Diminishing Harm
    Itziar Castello (Author) , Elanor Colleoni (Author) , Andreas Georg Scherer (Author) , Hannah Trittin-Ulbrich (Author) , 22.12.2025 , in: Journal of Management Studies , 26 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Digital Responsibility: Building Bridges between Organization Theory and Information Systems
    Hannah Trittin-Ulbrich (Author) , Markus Philipp Zimmer (Author) , Stefanie Habersang (Author) , Leonhard Dobusch (Author) , Maren Gierlich-Joas (Author) , Elke Schüßler (Author) , Benjamin Mueller (Author) , Christina Mihale-Wilson (Author) , Julia Zeller-Lanzl (Author) , Stephan Bohn (Author) , Marc-Fabian Körner (Author) , Georg von Richthofen (Author) , Ali Aslan Gümüsay (Author) , 01.12.2025 , in: Schmalenbach Journal of Business Research (SBuR), 77, 4 , p. 597-642 , 46 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Toward Holistic Stakeholder Engagement: Integrating Participation, Inclusion, and Democracy
    Matthias Wenzel (Author) , Hannah Trittin-Ulbrich (Author) , Laura Marie Edinger-Schons (Author) , Itziar Castelló (Author) , Frank G.A. de Bakker (Author) , 01.07.2025 , in: Business and Society, 64, 6 , p. 1055-1076 , 22 p.

    Research output: Journal contributions › Journal articles › Research

  4. #Knowyourworth: How influencers commercialise meaningful work
    Hannah Trittin-Ulbrich (Author) , Sarah Glozer (Author) , 01.12.2024 , in: Human Relations, 77, 12 , p. 1811-1843 , 33 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. CSR Communication and the Polarization of Public Discourses: Introduction to the Special Issue
    Dennis Schöneborn (Author) , Urša Golob (Author) , Hannah Trittin-Ulbrich (Author) , Matthias Wenzel (Author) , Amy O’Connor (Author) , 01.11.2024 , in: Management Communication Quarterly, 38, 4 , p. 751-774 , 24 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

View all publications

Contributions to collected editions/anthologies

  1. Conveying the Ethics of Artificial Intelligence in K–12 and Academia: A Systematic Review of Teaching Methods
    Nils Johann Tschoppe (Author) , Johannes Katsarov (Author) , Paul Drews (Author) , Hannah Trittin-Ulbrich (Author) , 07.01.2025 Honolulu , p. 4744-4753 , 10 p.

    Research output: Contributions to collected editions/anthologies › Article in conference proceedings › Research › peer-review

  2. uFood: Concept for a Serious Moral Game on Social-Media Marketing
    Johannes Katsarov (Author) , Tammo Rabener (Author) , Tim Wagenbach (Author) , Evgeniya Zakharova (Author) , Yolanda Blanco Hoppmann (Author) , Lisa Tran (Author) , Paul Drews (Author) , Hannah Trittin-Ulbrich (Author) , 01.01.2025 Cham , p. 355-360 , 6 p.

    Research output: Contributions to collected editions/anthologies › Article in conference proceedings › Research › peer-review

  3. Making Sense of Glitches? Exploring Cultural Producers' Understandings of and Interactions with the Instagram Algorithm.
    Lena Kostuj (Author) , Hannah Trittin-Ulbrich (Author) , 01.01.2025 , p. 111-136 , 26 p.

    Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Research › peer-review

  4. Constitutive views on csr communication: The communicative constitution of responsible organization, organizing, and organizationality
    Dennis Schöneborn (Author) , Sarah Glozer (Author) , Hannah Trittin-Ulbrich (Author) , 22.11.2022 , p. 73-84 , 12 p.

    Research output: Contributions to collected editions/anthologies › Chapter › Research › peer-review

  5. Voices, Bodies and Organization: Bridging CCO scholarship and Diversity research
    Hannah Trittin-Ulbrich (Author) , Florence Villesèche (Author) , 11.04.2022 New York , p. 382-394 , 13 p.

    Research output: Contributions to collected editions/anthologies › Chapter › Research › peer-review

View all publications

Activities

  1. Managing Meaning in Corporate Volunteering (session 26401)
    Hannah Trittin-Ulbrich (Coauthor) , Chiara Ludwig (Speaker)

    Activity: Conference Presentations › Research

  2. “To burn but not to burn out: Emojis as affective signifiers in organizing for societal change”
    Hannah Trittin-Ulbrich (Speaker) , Anne Barron (Coauthor) , Sarah Glozer (Coauthor) , Karina Frick (Coauthor)

    Activity: Conference Presentations › Research

  3. To burn but not to burn out: Emojis as affective signifiers in organizing for societal change.
    Sarah Glozer (Speaker) , Anne Barron (Coauthor) , Hannah Trittin-Ulbrich (Coauthor) , Karina Frick (Coauthor)
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    Activity: Conference Presentations › Research

  4. Digital, open and collaborative: New teaching formats for times of crisis – and beyond?
    Elke Schüßler (Speaker) , Hannah Trittin-Ulbrich (Speaker)

    Activity: Guest lectures › Education

  5. The Discourse on Corporate Digital Responsibility
    Hannah Trittin-Ulbrich (Speaker)

    Activity: Guest lectures › Education

View all activities

Press / Media

Prizes

  1. "Business & Society 2023 Best Paper Award finalist" From the Substantive to the Ceremonial: Exploring Interrelations Between Recognition and Aspirational CSR Talk
    Hannah Trittin-Ulbrich (Recipient) ,

    Prize: external Prizes, scholarships, distinctions, appointments › Research

  2. AACSB Innovations that Inspire
    Johannes Katsarov (Recipient) Paul Drews (Recipient) Hannah Trittin-Ulbrich (Recipient) ,

    Prize: external Prizes, scholarships, distinctions, appointments › Education

  3. Hannah Trittin-Ulbrich ist Schöller Fellow 2020
    Hannah Trittin-Ulbrich (Recipient) ,

    Prize: external Prizes, scholarships, distinctions, appointments › Research

  4. Teaching Award of the Faculty of Economics (Leuphana University of Lüneburg)
    Hannah Trittin-Ulbrich (Recipient) ,

    Prize: Leuphana internal Prize, Scholaships, distinctions, appointments › Education

  5. Teaching Award ‘Ideas Worth Teaching Award 2020’
    Hannah Trittin-Ulbrich (Recipient) ,

    Prize: external Prizes, scholarships, distinctions, appointments › Education

View all prizes

Courses

Forum for Bachelor Thesis I Qualitative Research Methods
Hannah Trittin-Ulbrich
This colloquium is targeted for IBAE students in the 6th semester. Students will be made familiar with the processes of scientific research and academic writing. They will receive guidance on how to narrow down their problem focus, how to search for relevant literature, how to do key methodological choices, and how to discuss their findings and theoretical contributions against the background of the existing literature. The colloquium will feature a mix of useful tips&tricks from the lecturer as well as student presentations of their work-in-progress bachelor theses.
Next appointment:
Friday, 2026-07-03 at 08:15
Room: C 14.102 a Seminarraum
1st Phase WiSe 26/27: Trittin-Ulbrich - Business in Society
Hannah Trittin-Ulbrich
Themengebiete/ Forschungsschwerpunkte
- Corporate Digital Responsibility (CDR)
- Corporate Social Responsibility (CSR)
- Corporate Social Responsibility and Communication
- Digitale Ethik
- Diversity Management
- Female/Social Entrepreneurship
- Responsible Management
- Sustainability and Management
Next appointment:
Lectures for this semester ended.
2st Phase WiSe 26/27: Trittin-Ulbrich - Business in Society
Hannah Trittin-Ulbrich
Themengebiete/ Forschungsschwerpunkte
- Corporate Digital Responsibility (CDR)
- Corporate Social Responsibility (CSR)
- Corporate Social Responsibility and Communication
- Digitale Ethik
- Diversity Management
- Female/Social Entrepreneurship
- Responsible Management
- Sustainability and Management
Next appointment:
Lectures for this semester ended.
Managing Geopolitical Risks
Hannah Trittin-Ulbrich
Next appointment:
Lectures for this semester ended.
QZ Management & Entrepreurship
Steffen Farny, Hannah Trittin-Ulbrich
Next appointment:
Lectures for this semester ended.
Sustainability Management in Practice: In Dialog with Martin Bethke (SBP)
Hannah Trittin-Ulbrich
In diesem Kurs lernen Studierende die Grundlagen des Nachhaltigkeitsmanagements kennen. Sie erarbeiten anhand von Fallbeispielen Lösungsstrategien und können kritisch Chancen und Herausforderungen für verschiedene Unternehmen diskutieren, Nachhaltigkeitsaspekte zu managen. Der Kurs wird in enger Abstimmung mit Dr. Marthin Bethke durchgeführt. Dr. Bethke wird die Studierenden mit seinem reichhaltigen Praxis-Wissen beraten und coachen. Der Kurs bietet somit die Möglichkeit, die Berufspraxis eines Nachhaltigkeits-Managers kennenzulernen.

Dr. Martin Bethke ist Unternehmensberater mit den Schwerpunkten Nachhaltigkeitsstrategie, Organisationsentwicklung und Führungskultur. Er hat über 20 Jahre in leitenden Positionen in der Wirtschaft gearbeitet u.a. als CxO für Ravensburger, National Geographic (Gruner + Jahr) und den WWF, sowie als Berater für das Red Bull Media House, Vorwerk, VAHA u.v.m. Sein letztes Buch "Nachhaltiges Wirtschaften als Erfolgsfaktor" ist 2023 im Springer Gabler Verlag erschienen.
Next appointment:
Friday, 2026-07-03 at 10:15
Room: C 14.001 Seminarraum