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Prof. Dr. Hannah Trittin-Ulbrich

21335 Lüneburg, Universitätsallee 1, C6.126
Fon +49.4131.677-2188, hannah.trittin@leuphana.de
Professor, Professorship of Business Administration, in particular Business in Society
Associated member, Research Center for Digital Transformation
Associated member, Leuphana Center for Organization & Social Transformation

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Vita

Hannah Trittin-Ulbrich is Professor of Business Administration, in particular Business in Society at Leuphana University Lüneburg.

From 2018 to 2022, she was Assistant Professor of Business Administration, in particular Business Ethics at Leuphana University Lüneburg.

In 2020/2021, she was a Fellow of the Schöller Foundation, which funded her research project "Ethics Management in the Digital Age: The Role of Processes, Practices, and Competencies".

In 2018/2019, she was a Governing Responsible Research Fellow at Copenhagen Business School, Denmark.

Hannah Trittin-Ulbrich conducts research on corporate social responsibility (CSR), sustainability or CSR communication, corporate digital responsibility (CDR), new forms of work and organizing, and the role of individual agents of sustainability, so called change agents for sustainability, for the sustainability transformation of organizations.

Hannah Trittin-Ulbrich's work has been published in the Journal of Management Studies, Organization, Business & Society, Journal of Management Inquiry, Journal of Business Ethics, among others. 

Hannah Trittin-Ulbrich has also been or is guest editor for the journals Organization, Business & Society, Management Communication Quarterly, and Business Ethics, the Environment and Responsibility.

Hannah Trittin-Ulbrich has received several awards for her research and teaching and presents her work in a variety of academic and practitioner formats. She was also the main organizer of the international CSR Communication Conference 2022.

She was co-organizer of the DFG-funded research network "Grand Challenges and New Forms of Organizing" and is head of the certificate program "Digital Ethics" at the Professional School as well as lecturer in the MBA "Sustainability Management" at Leuphana University.

In 2022, Hannah Trittin-Ulbrich hosted the 6th international "CSR Communication Conference" at Leuphana University. Information about the conference can be found here.

 

2020/21 Schöller Fellow, Schöller Foundation, Nuremberg, Germany

2018/19 Governing Research Fellow, Copenhagen Business School, Copenhagen, Denmark

2016/2018 Postdoctoral researcher at Chair for Foundations of Business Adminstration and Theories of the Firm, University of Zurich.

2011/2016 Research assistant and PhD Candidate at Chair for Foundations of Business Adminstration and Theories of the Firm, University of Zurich.

2010/2011 Project manager at communication agency neulandherzer in Munich, Germany.

2009/2010 Project manager at University of Erlangen-Nuremberg for Model United Nations project (FAUMUN).

2004/2009 Magister Artium in Political Science/Economic Science, University of Erlangen-Nuremberg.

 

Publications

Journal contributions

  1. Technology, Megatrends and Work: Thoughts on the Future of Business Ethics
    Premilla D’Cruz (Author) , Shuili Du (Author) , Ernesto Noronha (Author) , K. Praveen Parboteeah (Author) , Hannah Trittin-Ulbrich (Author) , Glen Whelan (Author) , 01.10.2022 , in: Journal of Business Ethics, 180, 3 , p. 879-902 , 24 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Strategic Venturing as Legitimacy Creation: The Case of Sustainability
    Markus Reihlen (Author) , Monika Seeger (Author) , Hannah Trittin-Ulbrich (Author) , Jan-Florian Schlapfner (Author) , 01.03.2022 , in: Journal of Management Studies, 59, 2 , p. 417-459 , 43 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Exploring the dark and unexpected sides of digitalization: Toward a critical agenda
    Hannah Trittin-Ulbrich (Author) , Andreas Georg Scherer (Author) , Iain Munro (Author) , Glen Whelan (Author) , 01.01.2021 , in: Organization, 28, 1 , p. 8-25 , 18 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  4. Diversity as Polyphony: Reconceptualizing Diversity Management from a Communication-Centered Perspective
    Hannah Trittin-Ulbrich (Author) , Dennis Schoeneborn (Author) , 01.08.2017 , in: Journal of Business Ethics, 144, 2 , p. 305-322 , 18 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Transcending transmission: Towards a constitutive perspective on CSR communication
    Hannah Trittin-Ulbrich (Author) , Dennis Schoeneborn (Author) , 01.04.2013 , in: Corporate Communications: An International Journal, 18, 2 , p. 193-211 , 19 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

View all publications

Courses

Digital Resistance
Hannah Trittin-Ulbrich
This course introduces the topic of digital resistance to students. In the course, we will discuss what digital resistance is and how it looks like. Grounded in academic literature from social sciences, particularly organization studies, management studies, (critical) data and media studies, we will investigaste and analyse various forms of how individuals and collective actors resist powerful and dominant actors. The course will allow students to learn about the concept of digital resistance and will apply critical thinking as well as develop academic and social skills through interactive sessions. The course will be grounded in in-class discussions of key readings, group work along case studies, as well as written reflections.
Next appointment:
Friday, 2026-10-23 at 10:15
Room: C 12.002 Seminarraum
Entrepreneurial project
Hannah Trittin-Ulbrich
In this entrepreneurial project, students will develop in interdisciplinary groups a business model idea for NECT, a provider for digital identity manager from Hamburg. Through a guided process of digital design thinking, students will develop an understanding, as well as a response to a specific entrepreneurial challenge that the case company faces.
For more information on NECT, see: https://nect.com/de/product/individual/
Next appointment:
Monday, 2026-10-19 at 14:15
Room: C 40.255 Seminarraum
Masters Forum for qualitative master's theses
Hannah Trittin-Ulbrich
Inhalt und Konzept
Master's forum for qualitative or conceptual master's theses.

This course is a companion course for preparing a master's thesis using qualitative methods or for a conceptual thesis. The course is open for students who write their master's thesis in a field of management, organization theory, entrepreneurship, or human resource management .

Students will present and discuss their research questions, theoretical and methodological approaches and their results. Students will receive feedback and be able to critically reflect on their research process.


Next appointment:
Friday, 2026-10-30 at 10:15
Room: C 40.175 Seminarraum
Research Forum EMI
Pauline Reinecke, Elke Schüßler, Hannah Trittin-Ulbrich, Matthias Wenzel
Please refer to the Syllabus under "Materials" for further details.
Note that the syllabus also contains an extended session plan!
If you want to present your project, please register for a date under "groups".
Zoom links for each session will be provided in the "seminar plan" tab - but note that the default mode is in presence and you should only opt for online participation if it is not possible otherwise.
Next appointment:
Tuesday, 2026-10-27 at 16:00
Room: C 5.019 Seminarraum
Sustainable M&E: Corporate Digital Responsibility
Hannah Trittin-Ulbrich
This seminar will make students familiar with the emerging debate on "corporate digital responsibility" (CDR). In recent years, CDR has emerged as an umbrella term for the debate around responsible management of the digital transformation. In this seminar, we will first explore theories and concepts related to the term, and how businesses attempt to live up to societal expectations in the digital age! Then, students will develop creative, practical solutions for practical challenges along the CDR challenge 2025.
The course will combine lectures with interactive formats, group work and guest lectures.
Next appointment:
Tuesday, 2026-10-13 at 10:15
Room: C 40.530 Seminarraum