Digital Entrepreneurship: Regional entrepreneurship in the digital economy

The project is funded by the European Regional Development Fund (ERDF) and the State of Lower Saxony.

[Translate to Englisch:] Lgo NBank ©ESF

Digital transformation or digital entrepreneurship currently dominate the entrepreneurial agenda. Digital entrepreneurship is the digital-technologically driven discovery, creation and exploitation of business opportunities in the form of new products, services or business models in all phases of a company's development. As a whole, digital entrepreneurship encompasses both the founding of new companies with digital business models, their management in a dynamic growth industry and the digital transformation in the sense of corporate entrepreneurship of mature companies whose business models are challenged by digital technologies such as platform economies, social media, mobile, big data or cloud solutions. Digital entrepreneurship is a challenge for existing as well as start-ups outside the metropolitan areas - there is a lack of talent, digital know-how or supporting ecosystems. On the other hand, digital technologies (e.g. platforms) enable access to global markets. The project "Digit@l Entrepreneurship: Regional Entrepreneurship in the Digital Economy", which is funded by the European Regional Development Fund (ERDF) and the State of Lower Saxony, pursues the goal within the framework of the joint project "Digital Entrepreneurship" (DigEn) of strengthening the SME economy of the transition region in its entrepreneurial transformation against the background of digital change and making it capable of sustainable innovation in the long term.

Contact: Prof. Dr. Markus Reihlen (Chair; IMO), Prof. Dr. Thomas Gegenhuber (IMO), Prof. Dr. David Loschelder (IMO), Prof. Dr. Paul Drews (IIS), Prof. Dr. Burkhardt Funk (IIS)

Project Coordination: Jan Tänzler (IMO)

Scientific Staff:  Dr. Marie-Lena Frech (IMO), Dr. Ines Lietzke-Prinz (IMO), Hannes Petrowsky (IIS), Clara Scheve (IMO), Lukas Thiée (IIS),  Nils Johann Tschoppe (IIS)