Theses

The Professorship of Business Administration, in particular Communication and Cultural Management, offers interested students a variety of topics for their theses. Currently, the following topics are offered:

  • Digital communication/social media
  • Brand communication/entrepreneurial communication
  • Immersive processes
  • Artistic Citizenship & Artistic Entrepreneurship
  • Audience/concert research

 

I. General application information

If you are interested, please apply to us with a letter of motivation and your CV (incl. study programme and matriculation number). You should address the following questions in your letter of motivation: 

  • Which subject area are you applying for?
  • What specific topic are you interested in and what prior knowledge do you have from your degree programme/previous modules?
  • What methodological skills do you have?
  • Which research question would you like to address? (if already available)
  • Which theories and methods do you intend to use to answer the research question? (if already available)

Depending on your degree programme, please upload your letter of motivation and CV to mystudy or send them to us by e-mail (further information can be found below).

 

II. Information for students from business administration degree programmes

Please apply to us via the central allocation procedure for business administration theses on mystudy. You can find this under ‘Course catalogue’ > ‘zusätzliche Angebote (ohne CP)’ > ‘Bewerbungsverfahren für die Betreuung von betriebswirtschaftlichen Abschlussarbeiten’. There you will find our module under ‘Kommunikation und Kulturmanagement’. 

Please upload your letter of motivation and CV under ‘Material’ in the ‘Thesis supervision’ folder.

Please note: The application via mystudy always takes place in the current semester for the next semester. In other words, if you would like to apply for a supervision place in the winter semester (start of thesis: October), you must apply for the module in the previous summer semester. Therefore, make sure that you have selected the correct semester in mystudy.

You can find further information on the allocation procedure here.

 

III. Information for students majoring in Cultural Studies

Application deadline for the summer semester: 15 February
Application deadline for the winter semester: 15 August
Please send your letter of motivation and CV by email to Lea Jakob. 
After we have reviewed your documents, you will receive prompt feedback as to whether we can offer you a place in the coming semester.

 

IV. Requirements for students

  • A Bachelor's or Master's degree with a focus on business administration or cultural management (e.g. business administration, IBAE, business education, management & entrepreneurship, cultural studies with a focus on cultural organisation, etc.).
  • Interest in writing a conceptual or empirical thesis in one of the described subject areas
  • Qualitative and/or quantitative methodological skills (only if writing an empirical thesis)
  • A high degree of initiative and commitment
  • The willingness and the aim to successfully complete the thesis within one semester (summer semester: April to October; winter semester: October to April)

 

V. We offer

  • Topics with a close link between theory and practical relevance
  • Involvement in cutting-edge research projects
  • Excellent academic supervision and methodological support
  • Optional: the opportunity to write a thesis in a team

 

We look forward to receiving your application!