Business Management, in Particular Business in Society

The professorship of business administration, in particular business ethics, under the supervision of Prof. Dr. Hannah Trittin-Ulbrich focuses on issues concerning responsible and sustainable corporate management and organization as well as communication. In particular, the professorship focuses on aspects and issues related to the responsible corporate use of digital technologies (e.g., Gamification, Social Media, Artificial Intelligence), diversity management and sustainability management in the digital age. The teaching and research activities are interdisciplinary and closely connected to local, national, and international networks. The professorship is interested in a close exchange with researchers and practitioners to generate synergy effects for research and teaching activities, as well as to transfer scientific findings into practice.

The professorship is currently researching various topics, which all follow an interpretive research paradigm and is based on both conceptual and empirical research approaches. Empirical research projects primarily use a qualitative research method. The professorship’s research is internationally oriented, which includes that research results are presented and discussed on through conferences and workshops within the international research community.

The following topics have been researched in previous research projects and are examples for the research program of the professorship:

  •  Corporate Social Responsibility
  •  CSR communication
  •  Diversity Management
  •  Governing Ethics
  •  New Forms of organizing

Management of ethics in the digital age: The role of procedures, practices, and competencies

Many German corporations agree that ethics are influential for their digital transformation and will become even more important in the future. However, they also experience a certain lack of competencies in regards to digitalization in general as well as a general absence of awareness for ethics-related issues concerning the digitalization amongst their workforce. The aim of this research project thus is to investigate along best practice cases the processes and practices through which corporations can govern the digital transformation responsibly, and to establish the competencies managers and employees need to acquire to address ethics-related concerns relating to the digital transformation.

More information on current and completed projects can be found in the research database PURE and here.

The professorship is committed to developing the students' competencies and providing the best possible learning environment. For me, the teaching of subject content as well as the development of soft and social skills is of great importance. Thus, I continuously offer my students opportunities for cooperative learning in groups. In my view, the ability to think and understand class content is facilitated when students work together on a problem, explaining to other students, thus using their personal knowledge and way of thinking. I prefer group presentations and collaborative problem solving in case studies as my preferred method of learning. I also encourage students to actively participate in large lectures, for example by engaging them in ‘buzz groups’ or by using voting tools such as 'Klicker’.

Students in my classes should feel encouraged in an open and positive learning environment to develop their own opinion, which then will be appreciated by others in class.

Further information on the professorship’s teaching can be found in MyStudy, searching for the professor’s name.


  • Prof. Dr. Hannah Trittin-Ulbrich


  • Dr. Annette Schimming