Details

Clear at a Glance - Designing Effective Academic Posters

Scientific posters – vividly summarised – are the ideal form of presentation to effectively 
communicate research to a conference audience, stimulate discussion and make important contacts.
To draw your audience in, you need a clear content structure, a text format optimized for 
best readability and well-chosen graphics. Above all, you need to think carefully about how to organize 
your research contents on the required A0-paper format.

Basic principles of graphic design and layout techniques will help you to present your research visually 
perfectly organized and eye-catching. The course will equip you with both the concepts and the practical 
design skills to compellingly design or redesign your poster during the practise session. 
At the end of the workshop, you receive useful feedback from group and trainer, to know how to further 
improve, optimize, and finalise your poster drafts.

Goals:
• to conceive and visualise a clearly structured poster
• to communicate audience- and target-oriented
• to targetly apply the basic elements of design
• to be familiar with the main principles of design and layout
 

Methods:
Lecture, analysis, poster practice session, feedback
Participants are asked to bring the material (texts, images, graphics) of their current research work or recently designed posters. We will mainly work with PowerPoint, but you can also use your favourite application. 
 

Language:
This workshop will be held in English. Good English skills are of advantage but are not a requirement.
 

Trainer:
Birgit Lukowski, Communication Designer, Workshop-Trainer

Registration:
Due to a limited number of participants a binding registration is necessary. Please ask your supervisor for permission to participate and then address your registration to intranet.tuhh.de/anmeldung/designing_effective_2026 .
 

For registered participants attendance at the entire workshop is obligatory.
 

Contact:    
Dr. Krista Schölzig    T 040 42878-4337    E Krista.Schoelzig@tuhh.de
Lara Walkling        T 040 42878-3752    E Lara.Walkling@tuhh.de     
 

Back to listview