Leuphana Startup School: Getting Started - From Problem to Idea
Learn AI. Build Products. Start Companies.
29. Apr
How to identify problems worth solving
Great start-ups don’t start with a brilliant idea, but with a real problem. In this session, you’ll learn methods for systematically identifying and evaluating problems, and using them to develop initial business ideas. Includes a hands-on exercise: 10 ideas in 30 minutes.
What will you take away?
- A structured approach to thinking in terms of problems rather than solutions
- Techniques such as Jobs-to-be-done and Pain Mapping in your toolkit
- Your own initial ideas to work on further in the next sessions
Agenda
- Problem Framing: Why good start-ups start with problems
- Techniques: Jobs-to-be-done, Pain Mapping, Opportunity Spotting
- Hands-on: Moonshot Game — Generate 10 ideas in 30 minutes
- Group discussion: Which ideas have potential?
- Take-home: Choose a problem to work on further
Funding information
The Leuphana Startup School is part of the Leuphana Startup Lab project, funded by the European Regional Development Fund (ERDF) and the State of Lower Saxony.
