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Hannah Trittin-Ulbrich ist Professorin für Betriebswirtschaftslehre, insbesondere Unternehmen in der Gesellschaft an der Leuphana Universität Lüneburg.

Von 2018 bis 2022 war sie Juniorprofessorin für Betriebswirtschaftslehre, insbesondere Wirtschaftsethik an der Leuphana Universität Lüneburg.

2020/2021 war sie Fellow der Schöller Stiftung, die ihr Forschungsvorhaben „Ethik-Management im Digitalen Zeitalter: Die Rolle von Prozessen, Praktiken, und Kompetenzen“ gefördert hat. 2018/2019 war sie Governing Responsible Research Fellow an der Copenhagen Business School, Dänemark.

Hannah Trittin-Ulbrich forscht zu den Themen Corporate Social Responsibility (CSR), Nachhaltigkeits- oder CSR-Kommunikation, Corporate Digital Responsibility (CDR), neue Formen der Arbeit und des Organisierens, sowie zur Rolle von individuellen Agenten der Nachhaltigkeit, den Change Agents for Sustainability.

Hannah Trittin-Ulbrich’s Arbeiten wurden unter anderem in den Fachzeitschriften Journal of Management Studies, Organization, Business & Society, Journal of Management Inquiry, Journal of Business Ethics und Corporate Communications: An International Journal publiziert. 

Hannah Trittin-Ulbrich war bzw. ist zudem Gastherausgeberin bei den Fachzeitschriften Organization, Business & Society, Management Communication Quarterly, sowie Business Ethics, the Environment and Responsibility.

Hannah Trittin-Ulbrich wurde mit verschiedenen Preisen für ihre Forschung und Lehre ausgezeichnet und präsentiert ihre Arbeit in verschiedenen wissenschaftlichen und praxisorientierten Formaten. Sie war zudem Hauptausrichterin der internationalen CSR Communication Conference 2022.

Sie war Ko-Organisatorin des DFG-geförderten Forschungsnetzwerks „Grand Challenges and New Forms of Organizing“ und ist Leiterin des Zertifikatsstudiengangs „Digitale Ethik“ an der Professional School sowie Lehrbeauftragte im MBA „Sustainability Management“ der Leuphana Universität.

2022 hat Hannah Trittin-Ulbrich die internationale „6th CSR Communication Conference“ an der Leuphana Universität gehostet. Informationen zur Konferenz finden sich hier.

 

 

Von 03/2018 bis 01/2022 Juniorprofessorin für Allg. BWL, insbesondere Wirtschaftsethik an der Leuphana Universität Lüneburg, Deutschland

2020/21 Schöller Fellow, Dr. Theo und Friedl Schöller Forschungszentrum für Wirtschaft und Gesellschaft, Nürnberg

2018/19 Governing Research Fellow, Copenhagen Business School, Copenhagen, Dänemark 

2016/2018 Postdoktorandin am Lehrstuhl für Grundlagen der Betriebswirtschaftslehre und Theorien der Unternehmung (Prof. Dr. Andreas Georg Scherer), Universität Zürich, Schweiz

2014 Forschungsaufenthalt am CBS Centre for Corporate Social Responsibility (cbsCSR), Copenhagen Business School, Kopenhagen, Dänemark

2011/2016 Forschungsassistent und Doktorandin am Lehrstuhl für Grundlagen der Betriebswirtschaftslehre und Theorien der Unternehmung (Prof. Dr. Andreas Georg Scherer), Universität Zürich, Schweiz

2011/2011 Projektmanagerin bei Neuland + Herzer GmbH München, Deutschland

2009/2010 Projektmanagerin an der Universität Erlangen-Nürnberg für das „Model United Nations“ Project (FAUMUN)

2004/2009 Studium der Politik- und Wirtschaftswissenschaften an der Universität Erlangen-Nürnberg

Publikationen

Beiträge in Zeitschriften

  1. Technology, Megatrends and Work: Thoughts on the Future of Business Ethics
    Premilla D’Cruz (Autor*in) , Shuili Du (Autor*in) , Ernesto Noronha (Autor*in) , K. Praveen Parboteeah (Autor*in) , Hannah Trittin-Ulbrich (Autor*in) , Glen Whelan (Autor*in) , 01.10.2022 , in: Journal of Business Ethics, 180, 3 , S. 879-902 , 24 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  2. Strategic Venturing as Legitimacy Creation: The Case of Sustainability
    Markus Reihlen (Autor*in) , Monika Seeger (Autor*in) , Hannah Trittin-Ulbrich (Autor*in) , Jan-Florian Schlapfner (Autor*in) , 01.03.2022 , in: Journal of Management Studies, 59, 2 , S. 417-459 , 43 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  3. Exploring the dark and unexpected sides of digitalization: Toward a critical agenda
    Hannah Trittin-Ulbrich (Autor*in) , Andreas Georg Scherer (Autor*in) , Iain Munro (Autor*in) , Glen Whelan (Autor*in) , 01.01.2021 , in: Organization, 28, 1 , S. 8-25 , 18 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  4. Diversity as Polyphony: Reconceptualizing Diversity Management from a Communication-Centered Perspective
    Hannah Trittin-Ulbrich (Autor*in) , Dennis Schoeneborn (Autor*in) , 01.08.2017 , in: Journal of Business Ethics, 144, 2 , S. 305-322 , 18 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

  5. Transcending transmission: Towards a constitutive perspective on CSR communication
    Hannah Trittin-Ulbrich (Autor*in) , Dennis Schoeneborn (Autor*in) , 01.04.2013 , in: Corporate Communications: An International Journal, 18, 2 , S. 193-211 , 19 S.

    Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Lehrveranstaltungen

Themengebiete/ Forschungsschwerpunkte
- Corporate Digital Responsibility (CDR)
- Corporate Social Responsibility (CSR)
- Corporate Social Responsibility and Communication
- Digitale Ethik
- Diversity Management
- Female/Social Entrepreneurship
- Responsible Management
- Sustainability and Management
Nächster Termin:
Lehrveranstaltungen für dieses Semester beendet.
Hannah Trittin-Ulbrich
In this entrepreneurial project, students will develop in interdisciplinary groups a business model idea for crossnative, a service provider for the digital transformation from Hamburg. Through a guided process of digital design thinking, students will develop an understanding, as well as a response to a specific entrepreneurial challenge that the case company faces.
For more information on crossnative, see https://www.crossnative.com/
Nächster Termin:
Montag, 02.11.2026 um 14:15 Uhr
Inhalt und Konzept
Master's forum for qualitative or conceptual master's theses.

This course is a companion course for preparing a master's thesis using qualitative methods or for a conceptual thesis. The course is open for students who write their master's thesis in a field of management, organization theory, entrepreneurship, or human resource management .

Students will present and discuss their research questions, theoretical and methodological approaches and their results. Students will receive feedback and be able to critically reflect on their research process.


Nächster Termin:
Freitag, 30.10.2026 um 10:15 Uhr
Pauline Reinecke, Elke Schüßler, Hannah Trittin-Ulbrich, Matthias Wenzel
Please refer to the Syllabus under "Materials" for further details.
Note that the syllabus also contains an extended session plan!
If you want to present your project, please register for a date under "groups".
Zoom links for each session will be provided in the "seminar plan" tab - but note that the default mode is in presence and you should only opt for online participation if it is not possible otherwise.
Nächster Termin:
Dienstag, 27.10.2026 um 16:00 Uhr
This seminar will make students familiar with the emerging debate on "corporate digital responsibility" (CDR). In recent years, CDR has emerged as an umbrella term for the debate around responsible management of the digital transformation. In this seminar, we will first explore theories and concepts related to the term, and how businesses attempt to live up to societal expectations in the digital age! Then, students will develop creative, practical solutions for practical challenges along the CDR challenge 2025.
The course will combine lectures with interactive formats, group work and guest lectures.
Nächster Termin:
Dienstag, 03.11.2026 um 10:15 Uhr
This course applies sustainable business model design to a real-world, practice-oriented case study. Utilising Unity Cuisine Lüneburg, an intercultural social initiative incubated under Enactus Lüneburg, with the support of stakeholders such as Utopia, Mosaiq etc, students investigate how to transition a project from its conception phase to a fully implemented market-ready venture [unity-cuisine.org]. Unity Cuisine blends sustainable cooking classes, community network building, and the economic integration of individuals from underrepresented backgrounds. Backed by nearly €8,000 in early-stage funding, the current strategic challenge is moving from ideation to operational market exploration and ecosystem expansion. Students examine these management challenges across three highly integrated strategic tracks, with different teams leading each focus:
- Environmental dimension ie., Sourcing sustainable supply chains, healthy cooking practices, managing zero-waste metrics.
- The Social impact dimension ie., designing inclusive governance models, mitigating newcomer barriers, and building trust networks with regional stakeholders.
- The Financial viability dimension ie., architecting self-sustaining B2B and B2C revenue streams, identifying market segments, and creating tri-profit financial projections.

Field research activities bridge the classroom with the local ecosystem. These include fieldwork across Lüneburg and workshop conducted directly at the Utopia Lüneburg innovation space, utilising their creative design environments for collaborative prototyping.

What’s in it for you?
- This course offers a hands-on incubator environment where your business expertise directly impacts a live, local social enterprise [unity-cuisine.org].
- Operationalise Sustainability Theory: Translate the triple bottom line from an abstract academic concept into concrete business strategies.
- Master 0-to-1 Venture Creation: Tackle real-world market-entry challenges, including stakeholder recruitment and B2B pipeline development.
- Develop Consulting & Prototyping Skills: Learn to facilitate agile interventions, design low-fidelity experiments, and pitch strategic recommendations.
- Build Regional Impact Portfolios: Work directly alongside established local networks like Enactus, Utopia, and regional NGOs to generate tangible community value.
Nächster Termin:
Dienstag, 03.11.2026 um 10:15 Uhr