Die didaktische Konzeption des Lehrstuhls sieht folgende Komponenten vor:

  • Interaktive Vorlesungen zur Vermittlung theoretischer Basiskenntnisse in einem Wissensbereich. Vorlesungen finden mit vielfältigem Medieneinsatz (PowerPoint, Video, Internet) statt und werden durch Beispiele aus der Unternehmenspraxis und Gastreferenten praktisch vertieft.
  • Diese Basiskenntnisse werden durch innovative, methodische Ansätze der Studierendenausbildung im Rahmen von Übungen ergänzt. Dazu gehören forschendes sowie situiertes Lernen beim Bearbeiten und Präsentieren von Fallstudien zur Vertiefung und Kontextualisierung theoretischen Wissens sowie Reflexionsorientiertheit bei der kritischen Analyse von Theorien und Best Practices aus der Industrie.
  • Im Zentrum der Ausbildung durch Seminare stehen die Eigentätigkeit und Erfahrung der Studierenden. Dabei lernen die Studierenden nicht nur wissenschaftliche Methoden auf praxisrelevante Themengebiete anzuwenden, sondern sammeln auch Erfahrung in der eigenständigen Entwicklung von Forschungsthemen und in der kooperativen Bearbeitung von Forschungsprojekten. Darüber hinaus wird das soziale Lernen durch Teamprojekte gefördert.
  • Inhaltlich werden prinzipiell Lehrveranstaltungen zur strategischen und internationalen Unternehmensführung, zur Organisationstheorie und zur empirischen Sozialforschung angeboten. Um die internationale Mobilität unserer Studenten zu fördern, werden unsere Veranstaltungen vornehmlich in englischer Sprache angeboten.

 im Wintersemester:

im Sommersemester:

  • Entrepreneurial Strategy (Master)
  • Masterforum (Master)
  • Philosophy of Social Science (Promotion) zur Evaluation

Current Courses

Prof. Dr. Markus Reihlen

Organization, Strategy and Innovation


Managing organizations in today’s competitive and societal environment is complex and challenging. Think about the newspaper industry, which is undergoing one of its most fundamental changes triggered by the rise of digital technology. Firms are seeking salvation in a declining industry by creating new business models and defensive cost cutting strategies. The key issue we address in this course is how managers orchestrate the interplay between strategy, organization, and innovation for navigating their organizations through complex economic, cultural, political, and ecological demands. This course is built upon the premise that students of management should learn to combine state of the art scientific knowledge with practical applications and reflections. Instead of regarding the student as a passive memorizer of predefined knowledge, participants will reflect upon theories and become active inquirers themselves.


We will use a flexible teaching style mixing lectures, case discussions, and multimedia presentations whenever appropriate. It is imperative for you as a student to have read the required book chapters, articles, and cases before coming to class. Class discussion will be used to explore theoretical as well as practical business implications from an interdisciplinary perspective.


Die Studierenden berichten zum Arbeitsstand ihrer Masterthesis und stellen diesen zur Diskussion.

Ziel: Die Abschlussarbeit ist ein Meilenstein in der akademischen Ausbildung. Allerdings bleiben zu oft wesentliche Fragen zur Abschlussarbeit unklar. In diesem Kolloquium präsentieren alle Stdierende ihre Forschungsvorhaben und wir geben "hands-on" Tipps zu folgenden Fragen rund um das Thema Abschlussarbeit:

1. Wie entwickle ich eine interessante Forschungsfrage?

2. Welches Research Design ist am besten zur Beantwortung meiner Forschungsfrage geeignet?

3. Wie gehe ich bei der Literaturrecherche am besten vor?

4. Wie strukturiere ich meine Argumentation effektiv?

5. Wie kann ich mein wissenschaftliches Schreiben verbessern?

6. Wie strukturiere ich mein Projekt "Masterarbeit" am effizientesten?

Das Masterforum bietet den Studenten die Möglichkeit ihre Forschungsprojekte in einem geschützten Raum zu präsentieren und somit frühzeitig Feedback von Studenten und Dozenten zur Verbesserung der eigenen Arbeit zu bekommen.

Qualitative Research Methods

Qualitative research is a research strategy that emphasizes large bodies of unstructured data (textual, graphical, audio, and video data) that cannot be meaningfully analyzed by formal, statistical approaches. Despite differences, qualitative research approaches share at least the following two assumptions: (1) by systematically generating and analyzing data new theory can be discovered (inductive view), and (2) this theory stresses the understanding of the socio-economic world through an examination of interpretation of that world by its participants. Since each particular research method is informed by different philosophical traditions, this course will first introduce different perspectives on the socio-economic research process like positivism, interpretativism, realism, and postmodernism. Students will then learn how to set up a qualitative research project with particular emphasis on the case study approach. Case studies offer rich, empirical descriptions of particular examples of a phenomenon that are typically based on a variety of data sources. The case-study method involves using one or more cases to create case-based, empirical evidence used for a subsequent theory building. In order to build theory from case study data, students will be made familiar with the grounded theory, which is a general method of comparative analysis for qualitative data. The idea of the grounded theory is to develop theoretical categories, propositions, and mid-range theories based on a particular inductive method for qualitative data analysis. This data analysis is greatly supported by different software packages. While the course will provide an overview of existing software programs, students will be introduced in particular to the Atlas.ti platform. The course is designed as a doctorate workshop. Throughout the course, initiative, creativity, and critical thinking on part of the students will be appreciated and encouraged.

Why Trust Science?

The question that this seminar raises is "why trust science?" when dealing with the grand challenges from managing a pandemic to climate change. Why should we trust climate scientists more about climate change instead of following the claims of the petroleum industry or with regard to cancer the tobacco industry? Why is that a significant fraction of society deny scientific explanation and evidence ranging from climate change to vaccination? In order to find a well-grounded answer to these and related questions, this seminar will address three key issues that are important to understand the role of science in society. Firstly, this seminar provides students with a deeper understanding of different perspectives on what science is and especially on how science works. Three key answers how science works have been provided by three dominant views such as empiricism, realism, and interpretivism. Secondly, we will then explore science denials and emerging debates around post-truth that are considered the enemies of science. Finally, we will discuss the link between science and technology and use the field of data science, biotechnology, and management as areas of application.

Ziel: This course will make students familiar with key concepts of the philosophy of science and technology. In addition, they will learn, although selectively, to apply scientific methods to address real world problems. Social skills will be motivated through social learning and team work activities. My educational approach can be summarized with the IRAS-acronym.

I - Inquiry: students will learn how to explore a new topic by doing research themselves.

R - Reflection: students are encouraged to critically reflect different points of view.

A - Application: students will translate knowledge into action by explore cases of application.

S - Social Interaction: students will learn as individuals but also in groups through different forms of team exercises and peer feedback learning.

Digital Transformation: Theories, Methods, and Applications

Digital Transformation has become a strategic imperative for most firms in our world of emergent and continuous changes. Contrary to most treatises on digital transformation, which investigates digitally prone industries such as the software or trading industry, we focus this seminar on the less investigated yet economically highly relevant industries. Accordingly, we draw our attention to patterns of digital transformation in industrial heartland industries such as the automobile and chemical industry. In addition, professional services are also undergoing fundamental changes as technology such as robotic process automation and artificial intelligence is digitalizing transactional as well as experience-based tasks. We will jointly explore specific industry conditions and actions of digital transformation with application to these three industry settings.

The approach of this research seminar is threefold. Firstly, theoretically we will apply different theoretical lenses to make sense of digital transformation such as competitive dynamics, ecosystem innovations, business model innovation, or mindset transformation. Secondly, methodologically we take a multi-level approach by exploring three levels of analysis such as the transformation of industries, including changes in regulation, industry structure, and competitive dynamics, the transformation of the firm including business model innovations, external and internal venturing, and finally the transformation on the individual by understanding conditions for changing individual mindsets. Furthermore, we will apply different qualitative research methods such as case study research, grounded theory, and the Zaltman Metaphor Elicitation Technique (ZMET) to your research problems.

Since this is a research seminar, students will learn how to formulate interesting in contrast to uninteresting research questions, apply theories to make sense of topics to be investigated, and learn how to use selected research methods for conducting a small-scale empirical study. Furthermore, more complex research is usually a team effort. Hence, students will also learn how to work in teams and as a team.

Prof. Dr. habil Ullrich Wegner

Management - Seminar #11 Managing Digitalization in Family Enterprises

Digitization is in full swing: Chat Bots, Artificial Intelligence and the Internet of Things are on everyone's lips and will change a lot, but what does that mean for family enterprises? In this seminar, you will examine current trends in digitization and analyze how business models are transformed/influenced by digitization.

Ziel: The seminar has three main goals:

1. You learn about the significance of digitization for different business models and how to manage it.

2. You improve your communication skills.

3. You improve your writing skills.

Further information about courses you will find in our academic portal myStudy.