Die didaktische Konzeption des Lehrstuhls sieht folgende Komponenten vor:

  • Interaktive Vorlesungen zur Vermittlung theoretischer Basiskenntnisse in einem Wissensbereich. Vorlesungen finden mit vielfältigem Medieneinsatz (PowerPoint, Video, Internet) statt und werden durch Beispiele aus der Unternehmenspraxis und Gastreferenten praktisch vertieft.
  • Diese Basiskenntnisse werden durch innovative, methodische Ansätze der Studierendenausbildung im Rahmen von Übungen ergänzt. Dazu gehören forschendes sowie situiertes Lernen beim Bearbeiten und Präsentieren von Fallstudien zur Vertiefung und Kontextualisierung theoretischen Wissens sowie Reflexionsorientiertheit bei der kritischen Analyse von Theorien und Best Practices aus der Industrie.
  • Im Zentrum der Ausbildung durch Seminare stehen die Eigentätigkeit und Erfahrung der Studierenden. Dabei lernen die Studierenden nicht nur wissenschaftliche Methoden auf praxisrelevante Themengebiete anzuwenden, sondern sammeln auch Erfahrung in der eigenständigen Entwicklung von Forschungsthemen und in der kooperativen Bearbeitung von Forschungsprojekten. Darüber hinaus wird das soziale Lernen durch Teamprojekte gefördert.
  • Inhaltlich werden prinzipiell Lehrveranstaltungen zur strategischen und internationalen Unternehmensführung, zur Organisationstheorie und zur empirischen Sozialforschung angeboten. Um die internationale Mobilität unserer Studenten zu fördern, werden unsere Veranstaltungen vornehmlich in englischer Sprache angeboten.

 im Wintersemester:

im Sommersemester:

  • Entrepreneurial Strategy (Master)
  • Masterforum (Master)
  • Philosophy of Social Science (Promotion) zur Evaluation

Current Courses

Prof. Dr. Markus Reihlen

Organization, Strategy and Innovation


Managing organizations in today’s competitive and societal environment is complex and challenging. Think about the newspaper industry, which is undergoing one of its most fundamental changes triggered by the rise of digital technology. Firms are seeking salvation in a declining industry by creating new business models and defensive cost cutting strategies. The key issue we address in this course is how managers orchestrate the interplay between strategy, organization, and innovation for navigating their organizations through complex economic, cultural, political, and ecological demands. This course is built upon the premise that students of management should learn to combine state of the art scientific knowledge with practical applications and reflections. Instead of regarding the student as a passive memorizer of predefined knowledge, participants will reflect upon theories and become active inquirers themselves.


We will use a flexible teaching style mixing lectures, case discussions, and multimedia presentations whenever appropriate. It is imperative for you as a student to have read the required book chapters, articles, and cases before coming to class. Class discussion will be used to explore theoretical as well as practical business implications from an interdisciplinary perspective.


NUR für Studierende, die bei Prof. Reihlen, Prof Weisenfeld oder Dr Habersang Masterarbeit schreiben!

Die Studierenden berichten zum Arbeitsstand ihrer Masterthesis und stellen diesen zur Diskussion.

Ziel: Die Abschlussarbeit ist ein Meilenstein in der akademischen Ausbildung. Allerdings bleiben zu oft wesentliche Fragen zur Abschlussarbeit unklar. In diesem Kolloquium präsentieren alle Stdierende ihre Forschungsvorhaben und wir geben "hands-on" Tipps zu folgenden Fragen rund um das Thema Abschlussarbeit:

1. Wie entwickle ich eine interessante Forschungsfrage?

2. Welches Research Design ist am besten zur Beantwortung meiner Forschungsfrage geeignet?

3. Wie gehe ich bei der Literaturrecherche am besten vor?

4. Wie strukturiere ich meine Argumentation effektiv?

5. Wie kann ich mein wissenschaftliches Schreiben verbessern?

6. Wie strukturiere ich mein Projekt "Masterarbeit" am effizientesten?

Das Masterforum bietet den Studenten die Möglichkeit ihre Forschungsprojekte in einem geschützten Raum zu präsentieren und somit frühzeitig Feedback von Studenten und Dozenten zur Verbesserung der eigenen Arbeit zu bekommen.

Qualitative Research Methods

Qualitative research is a research strategy that emphasizes large bodies of unstructured data (textual, graphical, audio, and video data) that cannot be meaningfully analyzed by formal, statistical approaches. Despite differences, qualitative research approaches share at least the following two assumptions: (1) by systematically generating and analyzing data new theory can be discovered (inductive view), and (2) this theory stresses the understanding of the socio-economic world through an examination of interpretation of that world by its participants. Since each particular research method is informed by different philosophical traditions, this course will first introduce different perspectives on the socio-economic research process like positivism, interpretativism, realism, and postmodernism. Students will then learn how to set up a qualitative research project with particular emphasis on the case study approach. Case studies offer rich, empirical descriptions of particular examples of a phenomenon that are typically based on a variety of data sources. The case-study method involves using one or more cases to create case-based, empirical evidence used for a subsequent theory building. In order to build theory from case study data, students will be made familiar with the grounded theory, which is a general method of comparative analysis for qualitative data. The idea of the grounded theory is to develop theoretical categories, propositions, and mid-range theories based on a particular inductive method for qualitative data analysis. This data analysis is greatly supported by different software packages. While the course will provide an overview of existing software programs, students will be introduced in particular to the Atlas.ti platform. The course is designed as a doctorate workshop. Throughout the course, initiative, creativity, and critical thinking on part of the students will be appreciated and encouraged.

Why Trust Science?

The question that this seminar raises is "why trust science?" when dealing with the grand challenges from managing a pandemic to climate change. Why should we trust climate scientists more about climate change instead of following the claims of the petroleum industry or with regard to cancer the tobacco industry? In order to find a well-grounded answer to these and related questions, this seminar will address three key issues that are important to understand the role of science in society. Firstly, this seminar provides students with a deeper understanding of different perspectives on what science is and especially on how science works. Three key answers how science works have been provided by three dominant views such as empiricism, realism, and interpretivism. Secondly, we will then explore how the scientific research process works and explore some methodological approaches used to produce scientific results. Finally, we will discuss different views on the role of science in society. In particular, we will discuss recent topics ranging from “faked news”, “post-truth” and the relation between science, technology, and society.

Ziel: This course will make students familiar with key concepts of the philosophy of science. In addition, they will learn, although selectively, to apply scientific methods to address real world problems. Social skills will be motivated through social learning and team work activities.

Digital Transformation: Theories, Methods, and Applications

Prof. Dr. habil Ullrich Wegner

Management - Seminar #11 Managing Digitalization in Family Enterprises

Digitization is in full swing: Chat Bots, Artificial Intelligence and the Internet of Things are on everyone's lips and will change a lot, but what does that mean for family enterprises? In this seminar, you will examine current trends in digitization and analyze how business models are transformed/influenced by digitization.

Ziel: The seminar has three main goals:

1. You learn about the significance of digitization for different business models and how to manage it.

2. You improve your communication skills.

3. You improve your writing skills.

Further information about courses you will find the academic portal myStudy.