International Business Administration & Entrepreneurship


What makes business success and what are the differences between successful and less successful start-ups, widely recognized private companies or public organizations? Which managerial and entrepreneurial skills bring success at national as well as international level? And how can companies or organizations contribute to the common good by creating public value?

How can the personnel and financial resources of a business be optimally deployed? What distinguishes a successful business from the rest? When is it profitable for a small business to invest in China?  How can regional firms create effective networks?

Initial Information

Information Office (Infoportal)
Universitätsallee 1, Gebäude 8, Erdgeschoss
21335 Lüneburg
Phone +49.4131.677-2277
Fax +49.4131.677-1430

Programme Director

Prof. Dr. Dennis Schoeneborn
Universitätsallee 1, C6.306
21335 Lüneburg
Fon +49.4131.677-1987