Guest Lecture: Dr. Frauke Becker, Senior Director at Simon-Kucher, on psychological pricing strategies
02. Jun
Prof. Dr. Wiebke Keller invites guests from the business world to her lecture, “Marketing in Times of Digitalization and Sustainability,” and opens it up to interested students from all disciplines.
- Tuesday, June 2, 2026
- Start: 12:15 p.m.
- Location: Lecture Hall 2 on the Universitätsallee Campus
- No registration required
Dr. Frauke Becker is Senior Director at Simon-Kucher, a global consultancy with more than 2,000 employees in over 30 countries and a leading specialist in pricing and growth strategies. She specializes in commercial excellence, focusing on go-to-market strategies and pricing optimization in the software and media industry.
In her presentation, Dr. Becker will discuss how psychological effects influence customers’ perception of prices and show how pricing structure, context, and presentation can increase customer conversion and loyalty.
The talk will be held in English.