VHB conference from 6th to 8th March: Sustainability, digitalization and entrepreneurship

The good supply chain 

One of the panels include internationally renowned researchers who will discuss trends and developments in sustainability reporting. Prof. Dr. Patrick Velte organized one in particular on the integration of sustainability in control and reporting. The latest studies on the circular economy and ethical consumption, which represent a powerful change towards sustainable development in business and politics, offer insights into innovation and leadership. The use of artificial intelligence in companies will be a paradigm shift. In addition, the energy transition is the topic of another session in which representatives from three very different companies will participate: Shell, Enpal and Ørsted. 

Digitalization as well shakes up traditional enterprises. Dr. Kourosh Bahrami, head of the Henkel Group's industrial adhesives division, uses the example of the "Loctite" brand to explain how digital technologies produce business model innovations - pioneering work from a key German industry. 

Entrepreneurship from all sides 

“A science of the hour,” states Prof. Dr. Dr. Dr. h.c. Ann-Kristin Achleitner (TU Munich) when she will address the current demands on classical business administration in her keynote speech. It will open the conference at Leuphana University on March 6th. The President of Leuphana, Professor (HSG) Dr. Sascha Spoun, adds: “In the future, students will need an interdisciplinary model that enables the transformation of companies and organizations.  

The 2024 conference will take place in the right place, because the School of Management and Technology at the University of Lüneburg is already linking business science with the perspectives of psychology, computer science and engineering. 

A particular focus of the faculty lies in the area of “entrepreneurship”. An above-average number of professorships research the area of founding and corporate management, be it from the perspective of organizational science or from the area of sustainability. Several sessions during the VHB annual conference will be dedicated to the complex challenge of measuring and evaluating the social-ecological impact of (green) startups, including a panel discussion with the participation of representatives from the field. 

And what about the impact?  

The Lueneburg School of Management and Technology strives for impact in a goal-oriented and relentless manner. It was therefore important to the organizing committee to reflect this approach in the conference program. The new IWK formats allow inter- and transdisciplinary exchange. This means that the faculty's profile topics, namely digitalization, entrepreneurship and sustainability, can be viewed from different professional perspectives. At the Lueneburg Business School one thing is for sure: the contribution of German business administration to social change can only be achieved through an interdisciplinary approach. 

For aspiring scientists 

Throughout the entire conference, scientists in the qualification phase benefit from special junior sessions. In the panel on science communication, best practice presentations illustrate the relevance of targeted communication of business research. In addition, the next generation of business information systems specialists meet at the VHB conference. 

More information about the program and registration can be found here: www.vhb2024.org.