Certificate programme Digital Marketing

Part-time further education in online marketing

The programme is offered in the German language and is thus directed at prospective students with a good command of German. The programme’s German-language web pages provide detailed information needed on the content of the course and application procedures.

We live in a digital age: the digital transformation has significantly changed our everyday and working world. Whether home office, social media, online shopping or the streamed cinema evening - we all spend a large part of our daily lives in the digital world. Marketing must also become correspondingly digital: Only those who succeed in identifying the possible customer journeys of their target group and ensure a personalised approach on the relevant communication channels will generate long-term sales and customer loyalty with their company and its products. But which communication channels are the right ones for my strategic communication goal? You will acquire the necessary know-how to set up successful online marketing campaigns yourself in our Digital Marketing Certificate. In just two semesters, you will acquire extensive expertise in SEA and social ads, SEO, influencers, social media marketing and websites and portals. This is how you qualify to become a sought-after online marketing manager.

At a glance

Degree: Diploma of Basic Studies (DBS)
Credit Points: 35
Length of Study: 2 Semesters
Language: German
Study start: in April
Application deadline: 31 January
Costs: 3.500 EUR plus the current term contribution of 210 EUR

Contact & Advising

Coordination

Katsiaryna Hladysh
Wilschenbrucher Weg 84, W.412
21335 Lüneburg
Fon +49.4131.677-7822
hladysh@leuphana.de

E-Mail Contact

Please feel free to contact us via bwl-ps@leuphana.de.