Arts & Cultural Management Masters: Course Content

Students on the Arts and Cultural Management Masters have a choice of modules and combinations, and can opt for either a three-semester or four-semester programme. Both options (60 CP and 90 CP) include both e-learning elements and block seminars. All programme courses and seminars are taught in English. The block seminars run for a total of ten days over the course of two semesters.


List of modules

The 90 CP Masters includes 13 specialist modules, 2 complementary studies modules and the Masters dissertation, in other words a total of 16 compulsory modules. You write your Masters dissertation in the fourth semester.

In the 60 CP Masters, the Methods and Tools specialisation modules are mandatory, as are the foundation modules Theories of Art Production and Organisations and Theories of Arts Consumption / Reception / Experience. You then also select three other modules as of the second semester. Students who opt for the 60 CP Masters write their Masters dissertation in the third semester.

Focus modules: Methods and Tools

Focus modules: Arts & Cultural Consumption and Audiences

Focus modules: Arts & Cultural Production and Cultural Organizations

Goethe-Institut modules

Complementary studies

Masters dissertation (15 CP)

Master Arts and Cultural Management (M.A.): The Modules in the 90 CP variant

Overview of modules 90 CP - download pdf

Master Arts and Cultural Management (M.A.): The Modules in the 60 CP variant

Overview of modules 60 CP - download pdf


Focus modules: Methods and Tools

Methods for analysing markets & building strategies (5 CP)

This first specialist module introduces you to the field of strategic management. You will learn about current market and resource analysis processes and how to use strategic management techniques in cultural organisations and to work with existing markets.

Qualitative & quantitative Methods (5 CP)

This module is the ideal preparation for your Masters dissertation. It will teach you the most important aspects of a range of data collection methods, for example for visitor research, and will prepare you for developing and implementing your own research concepts and evaluating their findings.


Focus modules: Arts & Cultural Consumption and Audiences

Theories of Arts Consumption / Reception / Experience (5 CP)

This foundation module looks at the conditions affecting, forms of and developments in the consumption of cultural goods and services. You will learn to evaluate these factors in the light of transformational social processes in particular. You will also gain an insight into the expectations and behaviour of a wide range of visitor groups.

Audience Development (5 CP) - elective on 60 CP course

This module covers analysis and strategy development for a wide range of visitor groups. After completing this module, you will be able to differentiate between and analyse relevant target groups for cultural services, and will be familiar with the various levels at and ways in which you can appeal to visitors when developing those services.

Communication & Branding Strategies (5 CP) - elective on 60 CP course

This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.


Focus modules: Arts & Cultural Production and Cultural Organizations

Theories of Art Production and Organizations (5 CP)

This module explores the environment and framework for the production of cultural goods. It provides an overview of current theories on the production of cultural goods, and you will critically reflect on these theories in the context of professional practice. You will also analyse the role of cultural organisations within their broad network in society, in politics and on the market.

International Law & Cultural Politics (5 CP) - elective on 60 CP course

This module will familiarise you with the fundamental cultural policy environment and framework from an international perspective. You will also learn about current media law, data protection and copyright requirements in both an analogue and digital (international) environment.

Developing Cultural organizations (5 CP) - elective on 60 CP course

This module is split into two parts, theory and practice. The theory unit teaches you the basics of entrepreneurship and how to control change processes in organisations. In the second part of the module, you will apply what you have learned to a specific project, drawing up a strategic plan or concept for innovation.

Accounting, Finance, Fundraising (5 CP) - elective on 60 CP course

This module takes an advanced look at financial planning within cultural organisations and cultural projects. You will also learn to plan and run your own fundraising campaigns.


Goethe-Institut modules

Goethe-Institut module: Culture & Transformation (5 CP)

This module introduces students to the current challenges of international cultural management. You will learn to recognise and assess those challenges. Globalisation, digitisation and the role of cultural management and cultural managers in society are some of the key issues addressed.

Goethe-Institut module: Culture & Cooperation (5 CP) - elective on 60 CP course

This module explores global challenges in more depth and looks at the strategic option of collaborations. After completing this module, you will be familiar with the types and specific features of cultural partnerships at various different levels and be able to integrate these into strategic concepts.

Goethe-Institut module: Participation, Diversity & Empowerment (5 CP) - elective on 60 CP course

This module explores the societal role of cultural management in more depth and in terms of participative approaches. You will learn to implement participative models within and outside cultural organisations, to create opportunities for visitor and staff input and to contribute to community-building processes.

Goethe-Institut module: Culture & Sustainability (5 CP) - elective on 60 CP course

In this module, you will learn about the various forms of sustainable cultural management at an economic, social and ecological level, and develop techniques for implementing these models within cultural organisations and projects.


Complementary studies

The Individual & Interaction (Introduction to the study programme) (5 CP)

This module is an introduction to your degree and to working with the learning platform. You will learn the basics of academic writing and research, modern time management skills and techniques for ensuring a good work-life balance.

Society & Responsibility (5 CP)

After completing this module, you will be able to apply theories of leadership, change management and organisational ethics to specific situations in your own personal and professional context. You will be able to assess leadership styles, processes and challenges for organisational ethics from different perspectives and anticipate the positive and negative impact of management action.


Masters Dissertation

The final semester is set aside for writing your Masters dissertation. Your dissertation can be related to your place of work and its specific cultural, political and social aspects