Digital Transformation

Society and the economy are currently undergoing a dramatic change that is frequently considered within the term of digitalisation. In addition to the IT-mega trends in (BigData, Cloud, Internet of Things and Smart Technologies, Mobile, Social Media), it is above all the changing usage habits of consumers and citizens, and new opportunities to increase both efficiency and the level of automation that are leading to changes in business enterprises and for other stakeholders in society. The large international companies in the digital economy and innovative start-ups are continuously developing new business models, thus challenging businesses in different sectors. Certain areas of the public sector are also experiencing change as a result of increasing digitalisation. This profile area investigates and reflects on the changes taking place in businesses in an empirical way. The insights gained are taken as the basis for developing new concepts for responsible shape of change. The focus is also on developing innovative methods and systems and transferring these into practice together with the concepts.

Research fields in these profile area are:

• Management of digital transformation
• Sectors in digital transformation
• Stakeholders and regulation of digital transformation
• Technologies and methods of digital transformation